Marketingning asosiy tamoyillari

MARKETINGNING ASOSIY
TAMOYILLARI
Abulqosimov Izzatillo (101MM)

Marketingning asosiy tamoyillari

Bozorni
o’rganish
Bozorga
moslashish
Bozorga ta’sir
eta bilish
Marketing mohiyati- tovar ishlab chiqarish va xizmat korsatish albatta istemolchiga, talab ishlab chiqarish imkoniyatlarini doimo bozor talabiga moljallashdan iborat.
Marketing tamoyillari bu marketing asosini va uning mohiyatini ochib beruvchi holat hisoblanadi

Marketing tamoyillari

KERAKLILIK
MUAMMOLARGA YECHIMLAR
TADQIQOT
STRATEGIYA
Istemol darajasini oshirish
Istemol qondirilishini maksimallashtirish
Istemol tanlovini maksimallashtirish
Turmush sifatini oshirish
Ijtimoiy ahamiyati nuqtai nazaridan marketingni 4ta maqsadi bor

4P tushunchasi

PLACE
PRODUCT
PRICE
PROMOTION
1960-yilda

7P tushunchasi esa...

PLACE
PRICE
PROMOTION
PHYSICAL EVIDENCE
PRODUCT
PROCESS
PEOPLE
1980-yildan beri
THANK
YOU
Made by Abulqosimov Izzatillo