Mavzu №9. Marketing tadqiqotlarida bozorni segmentlash va mo„ljallash................................................................................................................ 60 Mavzu №10. Marketing tadqiqotlarida tovar tahlili va uning yo‟nalishlari ............................................................................................................. 72 Mavzu №11. Tovar raqobatbardoshligi tahlili..................................................... 92 Mavzu №12. Iste`molchilarni o„rganish...............................................................101 Mavzu №13. Marketing tashqi muhiti tahlili..................................................... 110 Mavzu №14. Marketingda reklama tadqiqotlari..................................................117