Marketing strategies of textile companies: the case of selected

Operational Terms 
-  Strategy :- is a plan of action that is explicit, developed deliberately and 
consciously, and made in advance to achieve a certain defined objective 
-  Marketing strategy: - is the total sum of the integration of segmentation, 
targeting,  differentiation,  and  positioning  strategies  designed  to  create, 
communicate, and deliver an offer to a target market.  
-  Marketing strategy formulation:- a plan of action to create, communicate, 
and  deliver  (segmentation,  targeting,  differentiation,  and  positioning 
strategies) value to guide a company achieve its objective 
-  Marketing  strategy  implementation–  deploying  the  marketing  mix  to 
create, communicate, and deliver the value 
 
 
 
 
 
 

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