Marketing Research 1 Zaiga Oborenko, assoc professor

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Figure 1.9 Marketing Information Systems (MIS) vs. Decision Support Systems (DSS)

MIS

• Structured problems
• Use of reports
• Information displaying restricted
• Can improve decision making by clarifying new data

Marketing Information Systems (MIS)
vs.
Decision Support Systems (DSS)
DSS

• Unstructured problems
• Use of models
• Adaptability
• Can improve decision making by using “what if” analysis

Decision support system (DSS) is a computer-based information system that supports business or organizational decision making activities.
A properly designed DSS is an interactive software-based system intended to help decision makers compile useful information from a combination of raw data, documents, personal knowledge, or business models to identify and solve problems and make decisions.
Decision Support Systems

Assignment “Sport club”

• You are an entrepreneur and you are going to open new sport club in a small town.
• Develop a list of questions (at least 20) to which you need to find the answers before you start new business.