Marketing Insights From a to Z: 80 Concepts Every Manager Needs to Know

“The years ahead will be best for those who learn to bal-
ance dreams and discipline. The future will belong to those who
embrace the potential of wider opportunities but recognize the
realities of more constrained resources, and find new solutions
that permit doing more with less.”
46
Said Ralph Waldo Emerson: 
“This time, like all times, is a
great time if we but know what to do with it.”
Opportunity
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rganization
130
Who should headquarters work for? The field people, of course.
The job of headquarters is to help the field people be the very best
they can be. Robert Potter, past president of Monsanto Chemical
Company, said: 
“The division managers pay for the headquar-
ters services from their own budgets. If they think they’re pay-