Marketing for Managers Mar101 Ruzieva Karolina Yurevna Abduganiev Abdurakhmon Abdugafur ugli Azamjonov Khikmatillo Iskandarbek o'g'li Tokhirov Asadbek Word count

2.3 The business model of Netflix Inc.

The business model of Netflix Inc. It's a hybrid of different business models. It was a hybrid organizational system that arose from the activities of a company engaged in the streaming of entertainment content and the production of original content, such as movies and TV series. According to the corporation's overall strategy for ensuring competitive advantages, these business models determine the Netflix value chain and related competitive advantages based on the analytical material provided by VRIN/VRIo. This is a vivid example of how online business modeling allows you to perform large-scale high-performance operations with minimal resources spent. Netflix's business model demonstrates the following business models:

Business models Platform (digital media products market, entertainment content market, etc.) and Pipeline (entertainment content production, etc.).

Business model without intermediaries (production, distribution and sale)
Unlimited subscription business model (revenue model for unlimited access)



A diagram of relationships among Netflix’s generic strategy for competitive advantage, intensive growth strategies, and business models. The generic strategy and growth strategies apply to the business models, with arrow size indicating the strategies’ significance to each business model. Netflix’s original entertainment content is distributed through the platform, which grows through market penetration. (Image: Copyright © Rancord.org)[5]
At the moment, Netflix's overall strategy is aimed at maximizing the competitive advantages of high operational efficiency (profitability) and profitability of information technology. Companies need aggressive marketing to increase multinational streaming operations. These corporate strategies are based on Netflix's business model, which includes cost minimization and market penetration. The business structure of an online company assumes strategic management support of information technologies for effective operation and global expansion. Operations of Netflix Inc. Implements these strategic consequences, ensuring the coordination of the entire sphere of life in order to strengthen the business model and the overall concept to achieve competitive advantages and support strategic plans for intensive growth.