Marketing for Managers Mar101 Ruzieva Karolina Yurevna Abduganiev Abdurakhmon Abdugafur ugli Azamjonov Khikmatillo Iskandarbek o'g'li Tokhirov Asadbek Word count

Marketing for Managers
Mar101


Ruzieva Karolina Yurevna
Abduganiev Abdurakhmon Abdugafur ugli
Azamjonov Khikmatillo Iskandarbek o'g'li
Tokhirov Asadbek


Word count : Word:2970
Date of submission: 15.12.2021

Abstract:

Content page :

1. 
   Introduction ________________________________________________3
   

2.1.2.3. Netflix Backgorund_______________________________________5-7
2.1 The history of Netflix_________________________________________3-4
2.2 A new stage of development__________________________________4-5
2.3 The business model of Netflix Inc.______________________________5-7
3.0 Importance of Marketing Management (MM)______________________7-10
4.0 Conclusion and advice_______________________________________11
Reference list_________________________________________________11-12

1.0 Introduction

We are the 4 best young specialists of the department and decided to take up this business with full confidence in our success. Our team consists of an advertising manager Khikmatillo, a marketing manager Asadbek, a brand manager Abdurakhmon and a project manager Carolina.

The Netflix Co-CEO-manager gave us the task to review the marketing competitiveness of the company and summiting a proposal / recommendation to him. In particular , the report shall include initial assessment of the current role and importance of Marketing Management (MM) in the company background and implementation plan to move forward in this new trend of digitalization and covid-crisis paradigm shift.


2.1.2.3. Netflix Backgorund


2.1 The history of Netflix

The largest streaming service provider in the world, Netflix, has its global presence. The service is distributed over 169 million subscribers across 190 countries, including Russia, China, India, Indonesia, Malaysia, Singapore, Thailand, Vietnam, and Tai By this time the brand has seen a rapid increase in its use of smartphones and increasingly growing use of 4G-cellular networks, which have allowed it to grow as fast as possible. Take into account the great popularity of Netflix due to several factors such as customer experience, a large collection of original content, and effective marketing strategy. After the spread of coronavirus, as more and more people around this world are staying indoors due to the increasing demand for its services. Digital services continue to grow worldwide with increasing use of the internet and mobiles, Netflix continues to be a growing brand that has been growing ever since.

Reed Hastings and Mark Randolph noticed the inconvenience associated with the rental of film disks and decided to fix the situation, while occupying a vacant niche in the market. This is how the idea of creating our own rental company came about. It happened on August 29, 1997.Hasting, who owned Pure Software at the time, sold it for $ 700 million and then invested $ 2.5 million in a new project. Randolph also worked for the same company. They decided to combine their efforts, knowledge and experience to create something more - and they succeeded. As conceived by the creators, the idea was to make movie rental convenient and simple, as well as to promote the idea of ordering a DVD via the Internet. However, in order to do this, people did not need to go to the theaters - they just had to order a film, pay for it, and receive it by mail. The service costs $ 6 (4 - for a disk, 2 - for delivery).After the company began work, the staff had 30 employees, and the library consisted of about 900 discs. US residents were the first to use Netflix services .[1]