Fuller, D. A. (1999)
Sustainable Marketing: Managerial-Ecological Issues
, Thousand
Oaks, CA: Sage Publications.
Fulop, L. and Linstead, S. (eds) (1999)
Management: A Critical Text
, London:
Macmillan Business. (Treats management as relational – the management of
relationships rather than of things.)
Gable, W. (1998) ‘Market-based management at Koch Industries’, in Halal, 1998,
pp. 69–78.
Gabriel, Y. and Lang, T. (1995)
The Unmanageable Consumer: Contemporary Con-
sumption and its Fragmentation
, London: Sage Publications.
Galbraith, J. K. (1958)
The Affluent Society
, London: Hamish Hamilton.
Gardener, E. and Trevidi, M. (1998) ‘A communications
framework to evaluate
sales promotion strategies’,
Journal of Advertising Research
May–June: 67–71.
Gatarski, R. and Lundkvist, A. (1998) ‘Interactive media face artificial consumers
and marketing theory must re-think’,
Journal of Marketing Communications
4 (1):
45–59.
Gates, S. (1995)
The Changing Global Role of the Marketing Function
, Brussels: The
Conference Board Europe.
Gavaghan, K. (1993) ‘The power of knowledge’,
Marketing Week
, 2 April, p. 31.
Gay, S. (1997) ‘Affinity and beyond’,
Marketing Week
, Promotions and Incentives
supplement, 8 May, pp. v–vii.
Gayeski, D. (1993)
Corporate Communications Management: The Renaissance Com-
municator in Information-Age Organizations
, Boston, MA: Focal Press.
Ghoshal, S. and Bartlett, C. A. (1997)
Individualized Corporation: A Fundamentally
New Approach to Management
, London: William Heinemann.
Gilligan, C. (1995)
Marketing Communications: Planning, Implementation and
Control
, Oxford: Butterworth-Heinemann.
Gilmore, A. and Carson, D. (1995) ‘Managing and marketing to internal customers’,
in Glynn, W. J. and Barnes, J. G. (eds)
Understanding Services Management
,
Chichester: John Wiley & Sons, pp. 295–321.
Goffman, E. (1959)
The Presentation of Self in Everyday Life
, London: Penguin
Books.
Goffman, E. (1969)
Where the Action Is
, London: Allen Lane.
Goleman, D. (1985)
Vital Lies, Simple Truths: The Psychology of Self-Deception
,
London: Bloomsbury.
Goyder, M. (1998)
Living Tomorrow’s Company
, Aldershot: Gower Publishing.
Grönroos, C. (1983)
Strategic Management and Marketing in the Service Sector
,
Bromley: Chartwell-Bratt.
Grönroos, C. (1990)
Service Management and Marketing: Managing the Moments of
Truth in Service Competition
, Lexington, MA: Lexington Books.
Grönroos, C. (2000)
Service Management and Marketing: A Customer Relationship
Management Approach
, Chichester: John Wiley & Sons.
Gray, J. (1986)
Managing the Corporate Image
, New York: Quorum Books.
Grossberg, L., Wartella, E. and Whitney, D. C. (1998)
MediaMaking: Mass Media
in a Popular Culture
,
Thousand Oaks, CA: Sage Publications.
Grunig, J. E. (ed.) (1992)
Excellence in Public Relations and Communication
Management
, Hillsdale, NJ: Lawrence Erlbaum Associates.
Grunig, J. E. (ed.) (1992)
Excellence in Public Relations and Communication
Management
, Hillsdale, NJ: Lawrence Erlbaum Associates.
Grunig, J. E.
and Hunt, T. (1984)
Managing Public Relations
, New York: Holt,
Rinehart & Winston.
Do'stlaringiz bilan baham: