Marketing a group of activities designed to expedite transactions by creating, distributing, pricing and promoting goods, services and ideas

Andijan Machine Building Institute
Specialty Menejment
The group:K-10-20
Student:Azamjonov Ixtiyor
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Marketing and marketing orientation

Marketing

A group of activities designed to expedite transactions by creating, distributing, pricing and promoting goods, services and ideas

Creates value by allowing individuals and organizations to obtain what they need and want
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Marketing

Marketing is NOT

• Manipulating consumers
• Just selling & advertising

Marketing IS

• A systematic approach to satisfying consumers

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Exchange

The act of giving up one thing (money, credit, labor, goods) in return (exchange) for something else (goods, services, ideas)

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The Exchange Process

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Functions of Marketing

• Buying
• Selling
• Transporting
• Storing
• Grading
• Financing
• Marketing research
• Risk-taking

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Creating Value

Value

• A customer’s subjective assessment of benefits relative to costs in determining the worth of a product
• customer value = customer benefits – customer costs

Benefits

• Anything a buyer receives in an exchange

Costs

• Anything a buyer must give up to obtain the product’s benefits
• Monetary costs and time and effort expended to procure the product

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M&M’s Create Value

M&M’s uses personalization to:

• Increase market share
• Satisfy consumers with custom-created gifts
• Create value
• Reach out to new markets
• NASCAR
• Business-to-business markets
• Launched http://www.mymms.com to connect with consumers and offer personalized products

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