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#2 Big Data and Lifelong Learning



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Philip Kotler - Marketing 5.0 (1)

#2 Big Data and Lifelong Learning Digital platforms and
ecosystems change how we do business. They seamlessly connect
different parties—companies, customers, and other stakeholders—
for limitless communications and transactions. Instead of amassing
physical assets, these platforms and ecosystems across many


industries collect a massive amount of raw data, which is the fuel for
AI engines to create an extensive knowledge base.
The digital knowledge base will further accelerate the growth of
Massive Open Online Courses (MOOCs) and enhance it with AI-
powered training plans and teaching assistants. It will empower
people to have lifelong learning of new skills to stay relevant in the
AI era.

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