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#4 Filter Bubble and the Post-Truth Era Both search engines
and social media have overtaken traditional media as the primary
source of information in the digital era. They hold power to shape
perceptions and construct opinions. But there is one inherent
problem with these tools: the use of algorithms that provide
information tailored to users’ profiles. The personalized search
results and social media feeds end up reinforcing preexisting beliefs
—creating polarized and extreme opinions.
More concerning is the emergence of a post-truth world where it is
harder to differentiate between a fact and a lie. Disinformation is
everywhere, from hoaxes to deep fakes. Utilizing the power of AI, it is
easier to create fake audio and video that seem realistic. We need to
manage this unintended consequence of technology to bridge the
digital divide.