- Type of market structure influences how a firm behaves:
- Pricing
- Supply
- Barriers to Entry
- Efficiency
- Competition
- It should be noted that it includes micromarketing, types of micromarketing.5555 These concepts were first introduced to science by F. Kotler in 1972 and applied to cultural, social, political and similar organizations, as well as non-profit organizations. . Micromarketing is an activity related to the formation of production of the enterprise, the management of the flow of goods and services from the manufacturer to the consumer or user. Its main task is to meet the demand and at the same time achieve the goals set by the enterprise. In other words, it is a socio-economic process, which aims to organize the composition of future demand for products or services, as well as to meet this demand, the formation of supply by informing the consumer. Thus, micromarketing consists of enterprise-level market activity.
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