Market Research

Marketing Research

• Adapted from
• www.sba.gov/smallbusinessplanner/manage/marketandprice/SERV-MARKETRESEARCH.html

• Module designed by Tera Sandvik, LRD, Program Coordinator; Julie Garden-Robinson, PhD, LRD, Food and Nutrition Specialist; and Kathleen Tweeten, MBA, Director, Center for Community Vitality, Community Economic Development Extension Specialist; Module updated May 2014 by Kimberly Beauchamp, Food Safety/Food Entrepreneur Extension Specialist.

• 2014

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Marketing Research

• Marketing research is the systematic gathering, recording and analyzing of data about problems relating to the marketing of goods and services.
• Market research will give you the data you need to identify and reach your target market at a price customers are willing to pay.