March 2021 agricultural “platforms” in a digital era


“product and service marketplaces”



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ISF RAFLL Agricultural Platforms Report

“product and service marketplaces”
will be used interchangeably with
“agricultural marketplaces.”
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Figure 9: Taxonomy of Digital Platforms 
Over the last couple of years, two additional specific 
Platform references have emerged: 
• “Super-Platforms”
refer to Platform models that reach 
a certain scale (e.g., more than one million farmers
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or breadth of services.
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While this term has gained 
traction in certain parts of the industry, we believe it 
should be revisited in light of the clarity and taxonomy 
presented in this research.
• “Government Platforms”
refer to large digital 
programs run by government institutions. Early 
examples—including KALRO, ATA, and the Cellulant-
run network in Nigeria—aim to provide data, inputs, 
and services directly to farmers. While digitally 
enabled, these so-called “platforms” more closely 
resemble a pipeline business model; in the context of 
this report, we would consider these digital solutions 
rather than Digital Platforms.
CLARIFYING DISTINCTIONS: “SUPER-PLATFORMS” AND “GOVERNMENT PLATFORMS”
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Shrader, L., O Morawczynski, A Karlyn (2018). “Super Platforms: Connecting Farmers to Markets in Africa.” CGAP blog. 
cgap.org/blog/
super-platforms-connecting-farmers-markets-africa

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Tsan, M., S Totapally, M Hailu, B K Addom (2019). The digitalization of African agriculture 2018-2019. CTA. 
cgspace.cgiar.org/bitstream/
handle/10568/101498/CTA-Digitalisation-report.pdf
.
Sources: Cusumano, M., Gawer, A. and Yoffie, D. (2019). The Business Of Platforms. Harper Business; Fernandez Vidal, M. (2019).
Platform business models. CGAP; ISF Advisors and RAF Learning Lab analysis

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