Management Careers: Administrative Services Managers

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What They Do

Public relations specialists and public relations managers have a huge weight on their shoulders – the weight of their employer's public face and reputation. Public relations specialists and public relations managers are expected to regularly interact and communicate with the public, maintaining a favorable image for their employer.

The community interactions of public relations specialists and public relations managers include writing media releases, contacting specific media outlets to publish the releases, planning and directing public relations programs, raising funds for their organizations, and sometimes providing or arranging interviews. Raising funds for an organization may include contacting potential donors and applying for grants.

Public relations specialists and public relations managers not only maintain a positive image of their employer, but they help design, develop, and implement a specific corporate image, identity, and brand through events, logos, signs, and other advertisements. In order to best develop a brand and identity for a company, the public relations specialists and public relations managers must first identify main client groups and audiences, researching them in order to cater to their preferences.

A public relations manager career includes closely observing public trends and interests and finding ways to connect those trends to their employer in order to keep the employer relevant and in a favorable light with the public. A public relations manager career sometimes includes working with top executives in drafting speeches, arranging interviews, and writing company newsletters.