Made to Stick

See also “group interest”
IDEO (design firm), 201–2, 275n. 231
incentives. See caring; self-interest
Indiana Daily Student (newspaper),
219
information. See knowledge manage-
ment
Ingersoll-Rand company, 229–30
inspiration
as spur to action, 206, 222, 227
stories as, 18, 206, 218–24, 225–37,
256–57
interest
and desire to solve mysteries, 80–84,
87
as response to unexpectedness, 16,
65–66
situational, 84–85
See also attention; curiosity
Internet
as public health resource, 232, 233,
235, 257
rumors spread by, 133–34
intuition. See “availability bias”
inverted pyramid, 31
Jain, Rubal, 151–52
Japan
classic film from, 171-72
math teaching in, 105–6
transistor radio project in, 93–95, 97,
116
Jared (Subway ad spokesman). See
Fogle, Jared
Jaws (film), 59
Jones, Ed “Too-Tall,” 197
journalism, high school class in, 75–76,
80, 88, 97
See also news stories; sports, TV
coverage of
jury trials, impact of details in, 138–39,
272–73n. 206
Kaplan, Jerry, 120–23, 125, 266nn.
120–22
Kelleher, Herb, 29, 37, 56
Kelly, Tom, 50
Kennedy, John F. (JFK)
JFK FBI exercise, 52
man on the moon speech, 21, 95–97,
116, 250, 257
Kentucky Fried Rat, 11, 106, 250
Keyes, Ralph, 238
Kidney Heist legend, 3–4, 5, 8, 15, 106,
225–26, 250
Kinder, Donald, 188–89
King, Martin Luther, Jr., assassination
of, 111
Klein, Gary, 205–6, 235–37
Kleiner Perkins (venture capital firm),
120–23
Knowledge, Curse of. See Curse of
Knowledge
knowledge gaps. See context; “gap
theory” of curiosity
knowledge management, as World
Bank priority, 231–33, 235
286
I N D E X

---

Kolditz, Tom, 25–27
Koop, C. Everett, 17
Krause, Barry, 220–21
Ku Klux Klan (KKK), 157, 226
Laffin, Pam, 134–36, 223, 255
Lakoff, George, 262–63n. 54
lead, the
burying, 30–32
“no school next Thursday” 75–76
Leader’s Guide to Storytelling, The
(Denning), 275n. 231
Lee, Floyd, 186–87, 191, 203, 251, 256,
257
Lerman, Liz, 140
litter, Texas ad campaign against,
195–99, 249, 256
Liz Lerman Dance Exchange (LLDE),
140–41
Loewenstein, George, 84–85, 89, 91,
96, 264n. 80, 265n. 84
MacGyver plot. See Creativity plot
Manis, Melvin, 138
March, James, 190
Marshall, Barry, 130–32, 163–64
Maslow, Abraham, hierachy of human
needs by, 183–85, 186, 187, 193,
195, 203, 223, 247, 249, 256
mathematics, Asian teaching methods
for, 104–6, 108, 254
See also algebra
Mayer, Richard, 262n. 54
Mazur, Eric, 89
McDonough, Bill, 153–55
McKee, Robert, 83–84, 85, 226,
264–65n. 83
memorability. See “stickiness”
memory
“chunking” principle of, 262n. 51
Velcro theory of, 109–11, 254
mental rehearsals, value of, 18
metaphors. See analogies; proverbs;
schemas
Miller, George, 262n. 51
minivan crash advertisement, 66–67
misquotations, “stickiness” of, 238–39,
240
Mother Teresa effect, 165, 166, 168,
203, 249, 255
motivation. See caring; self-interest;
springboard stories
Mount Hamilton Wilderness (Calif.),
102–3
movie theaters, popcorn in, 6–8,
14–15, 16, 17–18, 146–47, 251
movies
Alien, Die Hard, Jaws, Speed, 57–60
“high concept” for, 57–60, 262–63n.
54
Trading Places, 82–84
turning points in, 82–84, 264–65n.
83
Murphy, Eddie, 82
Murray Dranoff Duo Piano Founda-
tion, 199–201, 246, 256
mysteries, as attention-getting devices,
80–82, 87, 264n. 80
“Names, names, and names”, 44–46,
48, 71–72, 244, 249
National Basketball Association (NBA),
rookie orientation in, 162–63
National Football League (NFL),
rookie orientation in, 163
Nature Conservancy, The (TNC),
100–4, 254
NCAA football games, broadcasts,
90–92
Nelson, Willie, 197, 198
news stories
inverted pyramid, 30–32, 54–55, 57,
261n. 31
leads in, 30–32, 34, 41, 54–55, 75–76
local focus in, 43–45
teaser ads for, 85, 86, 88
Newton, Elizabeth, 19
Newton, Isaac, 22
I N D E X
287

---