Lse ac uk/careers How to write cvs and cover letters

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16 All the organisations I am looking at seem to 

be the same. How can I demonstrate that I know 

the differences? 

It’s often assumed that the way to impress an organisation is to show 

that you have carried out a lot of research. This is true up to a point. The 

strongest cover letters show that you have done some research but also 

make a link between you and the organisation. Show initiative and speak 

to people working for the organisation to learn more.

17 My circumstances are unusual, how should  

I present these in a cover letter? 

You need to think about the needs of the employer that you are approaching 

and try to present the information to meet those needs, emphasising the 

transferable skills that you have acquired. You do not need to focus on all 

aspects of your life to date in the letter, only those areas in which you feel the 

employer will be interested and which are relevant to the role.