Lesson 1 Slides-Branding

LESSON 6.1

• Branding & Licensing

• Brand Awareness

• LESSON 6.1

• Branding & Licensing

• Brand Awareness

• Electronic Arts shares jumped 15% just after the video game publisher shared details on its deal with Disney to produce "Star Wars" games, pushing its stock to its highest level in more than a year, thanks to the incredible brand equity that the Star Wars brand has built over the years

• Event branding opportunities may include

• Naming, Event Offerings
• Promotions and Co-Promotions
• Sponsorship Opportunities
• Merchandising Opportunities
• Hospitality

• Branding

• LESSON 6.1

• Branding & Licensing

• Naming Rights

• Event Branding

• LESSON 6.1

• Branding & Licensing

• ING, a financial institution that provides banking and insurance services, has the naming rights to the popular New York City Marathon

• Promotions & Co-Promotions

• Event Branding

• LESSON 6.1

• Branding & Licensing

• PowerBar, another sponsor of the ING NYC Marathon, utilizes its partnership to provide a special promotional opportunity to race participants by offering 20% off all PowerBar products at the PowerBar store online

• Sponsorship opportunities and presenting rights

• Event Branding

• LESSON 6.1

• Branding & Licensing

• While ING enjoys the naming rights to the annual NYC Marathon, several other sponsors enjoy “Principal” status, such as ASICS, United Airlines
• Foot Locker, The New York Times and Timex

• Merchandising Opportunities

• Event Branding

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