Learner Name Asadbek Abdusattorov Learner Registration No

Learner Name	Asadbek Abdusattorov
Learner Registration No.	211123109
Study Centre Name	Tashkent International University of Education (TIUE)
Qualification Title	OTHM Level 3 Foundation Diploma for Higher Education Studies
Unit Reference No.	R/617/3714
Unit Title	Academic Engilish and Study Skills
Word Count	3000 words
Submission Date	30.01.2022
Declaration of authenticity: I declare that the attached submission is my own original work. No significant part of it has been submitted for any other assignment and I have acknowledged in my notes and bibliography all written and electronic sources used. I acknowledge that my assignment will be subject to electronic scrutiny for academic honesty. I understand that failure to meet these guidelines may instigate the centre’s malpractice procedures and risk failure of the unit and / or qualification.
  _________________ Learner signature Date:  		  _________________ Tutor signature Date:  

Social media
Social media is one of the most commonly used terms these days. It has somehow become an inextricable part of our daily lives, and many people throughout the world are now obsessed with it. The concept of "social media" is made up of two words: "social" refers to exchanging information and data with others, and "media" refers to an information channel, with the internet being widespread these days. Social media has affected almost everyone today. The most popular social media networks now include Facebook, Twitter, Google+, Wikipedia, LinkedIn, Pinterest, and Reddit.
When the word 'Social Media' first appeared, it created a lot of buzz among internet users, and it quickly grew into a gigantic thunder that could be heard all over the world. The invention of social media is seen as a technological marvel and a blessing to humanity.
Social media has allowed people to express their thoughts and opinions and share them with others.
Social media is a type of communication that takes place on the internet. Users can hold conversations, share information, and produce web content on social media sites. Other sorts of social media include blogs, microblogs, wikis, social networking sites, photo-sharing sites, instant messaging, video-sharing sites, podcasts, widgets, virtual worlds, and others.
'Social Medias,' to put it simply, are web-based platforms that allow users to engage with one another. Users can produce and share information on social networking platforms. Leading social networking websites include Facebook, Twitter, Google+, LinkedIn, Reddit, Instagram, and Pinterest.
Every technology advancement has advantages and disadvantages, and social media is no exception.
Social media is firmly anchored in our daily lives. We use it to stay in touch with friends and family, keep up with current events, and, most importantly, entertain ourselves. This is why social networking sites are used by just under 70% of Americans and over 2.6 billion active users worldwide. This was not always the case, though.
In 2005, only 5% of Americans were using social media, and most of the rest of the internet didn't even know what it was. All of this implies that social media's history is brief but turbulent, and understanding it can help us better appreciate how much and how quickly the world around us is changing.
The various kinds of online communication used by people to construct networks, groups, and collectives to share information, ideas, messages, and other content, such as videos, are referred to as social media.
Social media must incorporate online communication, meaning the history of social media cannot begin before the invention and prevalent adoption of the internet and social media is reliant on user-generated content. This is why traditional websites and blogs are excluded from the social media sphere. Only certain persons are allowed to publish on these sites, and the types of content that can be uploaded are severely limited.
We can define social media platforms to be a wide range of things with this description, including messaging apps like WhatsApp and Viber, profile-based platforms like Facebook and LinkedIn, video portals like YouTube, and email clients like Gmail. There are, however, a plethora of other social networking sites available, especially when you consider how people utilize social media platforms around the world.
History of Social Media
Social media has a far longer history than you might think. Despite the fact that it looks like a new trend, sites like Facebook are a natural result of centuries of social media evolution.
Many people like to connect the history of social media to the development of communications technology since the end of the nineteenth century. Samuel Morse's first telegraph, which he sent between Washington, D.C. and Baltimore in 1844, is a common starting point. However, based on our previous definition, this sort of communication is not considered social media. It did not happen "online," for one thing, and telegrams do not contribute to any wider community or collective. They are instead used to send private messages between two people. While it is fun to conceive of social media's history as part of a bigger narrative, the real history of social media begins in the 1970s with the emergence of the internet.
The Internet's Rapid Expansion
The beginnings of the internet may be traced back to the 1960s and 1970s, when a variety of private and public groups attempted to build ways for computers to communicate with one another. In some ways, this might be considered the start of social media. However, it wasn’t until the 1980s, and really the 1990s, that personal computers became more normal, which paved the way for the creation of social media.
In addition, in the 1990s, the rise of blogging and the notice-board system ushered in the era of online social networking sites. The idea that anyone could connect on to the internet and write about what they were thinking, feeling, and doing, and that these writings could be viewed and reacted to by anyone at any time helped people comprehend the internet's full potential.
Today's Social Media
According to the latest social media statistics, there are 3.78 billion social media users worldwide in 2021, and this number will continue to grow over the next few years. This currently represents about 48 percent of the world's population today.
After the birth of blogging, social media began to skyrocket in popularity. In the early 2000s, sites like LinkedIn and MySpace became popular, while Flickr and Photobucket allowed online photo sharing. YouTube launched, ushering in a whole new way for people to communicate and share across vast distances in 2005.
Facebook and Twitter were both available to users all over the world by 2006. These sites remain some of the most popular social networks on the Internet. Other sites like Tumblr, Spotify, Foursquare and Pinterest began popping up to satisfy specific social networking niches.
People use social media to communicate with their friends, family, and other members of their communities. Social media applications are used by businesses to market and promote their products as well as track client complaints.
Because social media allows you to reach, nurture, and engage with your target audience regardless of their location, it is critical. When a company can interact with its audience through social media, it can increase brand exposure, lead generation, sales, and revenue.
In today's world, social media is a set of web-based online tools that users can do explore and learn new information, share ideas, and communicate with new people and organizations. It has changed people's lifestyles today and made communication much easier. Facilitates sharing of user-generated content such as data, images and videos. Blogs, business forums, podcasts, microblogging, photo sharing, product / service reviews, and weblogs are examples of social media platforms. According to studies, a significant number of people spend 25% of their time on social networking platforms, demonstrating how relevant and popular these platforms have become in recent years. Social media's relevance may be observed in a variety of industries, including business, entertainment, food, lifestyle, welfare, and a variety of others. It is critical to any business since, as an entrepreneur, you own a brand, and social media networking allows businesses to stay in touch with their clients and gather vital information about them, thereby increasing their brand value. When it comes to reaching out to new clients, the majority of entrepreneurs and marketers have found success with this platform.
Social Media's Importance: More than 85% of all firms now use a dedicated social media platform as part of their marketing plan.
Almost 58 percent of companies that have used social media marketing for more than three years have seen a boost in sales during that time. Almost 60% of marketers spend a day on social media marketing for development and maintenance.
Today, social media sites such as Facebook, Twitter, Instagram, Facebook Messenger, WeChat, and WhatsApp have millions of users and have had a significant impact on people's lives not only were photos and information shared, but trade and business also flourished. There are a number of reasons why you should be using social media nowadays.
Communication: Social media services like Facebook, Twitter, and Google+ have made it simple to contact and message anyone simply by searching for their name online. Smartphones have also played a significant role; formerly, you would have needed a PC or laptop, but now you can stay in touch with all of your friends and relatives while on the go, and even manage your business while on the go.
Photo sharing: Thanks to Facebook, Instagram, and Snapchat, we can now share photos from important occasions in our lives with friends and family members who are thousands of miles away. People used to be deprived of such things, but now they are only a click away from experiencing beautiful moments with loved ones who are thousands of miles away.
When it comes to raising finances or assisting the needy, the social media network is always considered as a large platform to raise millions of dollars for charity or different awareness campaigns, such as the Boston bombing victims, who raised about 200,000 dollars.
Promotion: In the worlds of business and entertainment, promotion on social media sites has gained a lot of traction. People can promote their work and grow their fan base by sharing information about their events and themselves. They can use this platform to raise money and monetize their work.
Entrepreneurs can also use reviews to learn about how consumers feel about their items.
It is self-evident that everything in life has advantages and cons, and our social networking habits are no exception. The practical pros and disadvantages of social networking are a hot topic of debate. The general public's use of social media has risen dramatically in the last nine years. Since 2005, the percentage of adults in the United States who use social media has risen from 8% to 72%. Social media usage is ubiquitous among people of all ages and professions all over the world.
Users can connect with others and form communities via social media. It is about creating relationships rather than just announcing or posting something and then not engaging with them. It is obviously altering one's communication style.
Benefits of Social Media

• 
  You can stay connected with your loved ones at any time. In today's world, it is hard to imagine meeting your loved one every day. Social media has made this process much easier, such as with video calls.
  
• 
  Show off your extraordinary talent. People usually look for a platform to show off their talents. After the birth of social media, many have become famous for their talent and diligence. It's literally impossible on other platforms.
  
• 
  Many people have the same thoughts, opinions and ideas. However, they appear to be separated because there is no common medium for interaction. Social media is your type and the place where you can find people who are thinking of patterns at the same wavelength. Finding such people often makes our lives happier and much more enjoyable.
  
• 
  Who would have thought it was so easy to make money? Social media has this one big advantage that people can make money by selling clothes, jewelry and much more beyond our imagination. Social media is not just about buying and selling. There are bloggers and scholars who make good money only through social media. Is not that great?
  

• 
  The educational process
  

Several educational technology researchers have endorsed the use of online social networks in the educational process, emphasizing the benefits of technology. The popularity of social networking sites, as well as a general interest among students, has drawn attention to the use of online resources to further distance education.
Education – Social media brings tremendous benefits to both students and teachers. Teaching through the online life of other professionals and professionals is not difficult at all. You can follow anyone to benefit from him / her and improve your insights into each area. Whatever your field or education, you can teach yourself without paying for it.

• 
  Global connections
  

Through social media, we have the opportunity to connect with others and share knowledge. Communication is the glue that binds us all together, and it is readily available.

• 
  Internet promotion
  

Customers will be more likely to use your services if you create a relationship with them. You can get immediate feedback.

• 
  Information travels quickly.
  

Everything significant, such as big news events, missing persons, weather information, and so on, can be covered throughout the world in a matter of seconds.

• 
  It enables us to share anything we want with others.
  

Instead of persuading a publishing house, social media allows artists to satisfy a million people while maintaining creative freedom.

• 
  It assists you in achieving your objectives
  

If your goal is to become healthier, joining a group with a similar goal and having long-distance buddies to hold you accountable can help you achieve your goals. Encouragement and support are essential, and Social Media can assist in this regard.
Social Media Impact:
Each tool has its own percentage of social impact. Social media has not fallen too far behind, and in fact it is having a greater impact on our society in both positive and negative ways. It may sound strange, but social media is also affecting people's health. There are several ways social media can affect your well-being. For example, a person who is obsessed with web-based network media can experience negative symptoms such as eye strain, social withdrawal, and lack of rest. Investing energy in social media to investigate problems and discuss with individuals can still face pressures that can have a negative impact on health.

• 
  Not all of the information provided here is correct. Social media is a platform that holds all the news about almost everyone. However, it is not important that all information sent via social media needs to be accurate. Sometimes people just get false information through this medium and it spreads like a wildfire.
  
• 
  You meet new people, but most of the time they aren't real. Being on a social media platform looks very cool and amazing to people. But the inner reality is always behind the curtain. It is a place where you can meet many fakes. Not everyone who connects is a real person. Many relationships have signatures on social media posts, and in addition, social media can be very traumatic.
  
• 
  It is good until you're crazy about social media. Social media addiction and sedation are real. People, especially young people, are crazy about this platform. Your day usually starts on social media and ends at 2 or 3 am on social media. This is pathetic and life-breaking.
  

• 
  Concerns about privacy
  

Sharing your internet location, getting in trouble at work for tweeting something inappropriate, or sharing too much information with the public can all lead to problems that are difficult to resolve.

• 
  It disrupts sleep and changes lifestyle habits.
  

Because most social networking is done on computers or mobile devices, it can sometimes encourage people to spend too much time sitting in one place for too long. Staring into the light from a computer or phone screen late at night can interfere with getting a good night's sleep.

• 
  There is no emotional connection.
  

When using social media, the quality of a conversation suffers since you cannot detect the other person's emotion or interest. It makes you wonder if what they claim is true.

• 
  It improves family intimacy.
  

Texting, Facebook, Twitter, and other social media platforms isolate us from our families more than we realize. When a family spends time together viewing a movie, most children are actually using their phones instead of watching the movie with their parents.
The debate over whether social media is good or destructive will undoubtedly continue. If you and your children use social networking sites in moderation, there is no need to be concerned. So, if you or your children utilize social networking sites, do not be alarmed. Simply maintain your software up to date, double-check information before believing it, and ensure that your privacy settings are current. Take a vacation from social media if it is getting you down.
After all, when used correctly, it can help you live a better life.
In conclusion, social media is a great platform for reaching and sharing ideas with millions of people, not just advertising and marketing. Through social media, everyone is aware of what is happening around them.
Whether social media is a blessing or a curse is controversial. However, one cannot be denied. Without it, it is very difficult to do. The advantage of connecting with people and keeping them up to date is undoubtedly to make our lives faster, happier and more convenient. The challenges associated with social media can somehow be set aside and we can be confident that the progress it has brought to our daily lives will be advanced.
Undoubtedly, social media is a great way to connect with people and foster healthy relationships. However, social media also has some drawbacks that you cannot control. Therefore, you should always be careful when connecting with people on social media. Try to minimize it on social media and share less personal information with each account. By taking a calculated approach and managing sensitive information, you can get the most out of your social media.
Reference list
Varinder Taprial & Priya Kanwar (2012) Understanding Social Media: ISBN 978-87-7681-992-7
http://bookboon.com
https://www.usf.edu/ucm/marketing/intro-social-media.aspx
https://smallbiztrends.com/2013/05/the-complete-history-of-social-media-infographic.html
https://www.thewisdompost.com/essay/essay-on-social-media/3251
https://historycooperative-org.cdn.ampproject.org/v/s/historycooperative.org/the-history-of-social-media/amp/?amp_js_v=a6&_gsa=1&usqp=mq331AQKKAFQArABIIACAw%3D%3D#aoh=16433442644795&_ct=1643344364647&referrer=https%3A%2F%2Fwww.google.com&_tf=Manba%3A%20%251%24s&share=https%3A%2F%2Fhistorycooperative.org%2Fthe-history-of-social-media%2F
https://www.webfx.com/social-media/learn/why-is-social-media-so-important/
https://steemit.com/life/@king3071/social-media-in-today-s-world
https://medium.com/@clinguen/advantages-and-disadvantages-of-social-media-47cd957b73d5