Language as a tool for communication and cultural reality discloser

Attract the customer
. Language of good and interesting ads will make 
consumers interested in trying your product. In communications, advertising 
language is included in the scope of advertising. In an effort to convey the 
benefits and efficacy of the product, the process of communication can not be 
released from the distribution of a product to consumers. 

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Indicates a person's social standing
. With the language, one can reflect on his 
position in society. Diversity of languages mastered one will certainly differ 
from one to another, it is influenced by the language acquisition from the 
environment. So people who have a high diversity of languages, and be able to 
communicate well be seen as the privileged in society.