Key Principles of Social Enterprises: Has a clear goal as its core purpose

Additional insights
Below are some tips and learnings from some of the leading figures in the social enterprise and entrepreneurship spheres. Organizations like IDEO and publications like the Stanford Social Innovation Review are at the forefront of areas like social entrepreneurship and design thinking:
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Creative confidence

“Creative confidence is the notion that you have big ideas, and that you have the ability to act on them.” -David Kelley, Founder, IDEO

Learn from Failure
Learn from Failure
“Don’t think of it as failure, think of it as designing experiments through which you’re going to learn.” -Tim Brown, CEO, IDEO

EMPATHY
“In order to get to new solutions, you have to get to know different people, different scenarios. Different places.” -Emi Kolawole, Editor-in-Residence, Stanford University University d.School
Embrace Ambiguity
"We want to give ourselves the permission to explore lots of different possibilities so that the right answer can reveal itself.” - Patrice Martin, Co-lead and Creative Director, Ideo.org
Iterate, Iterate, Iterate
“By iterating, we validate our ideas along the way because we’re hearing from the people we’re actually designing for.” -Gaby Brink, Founder, Tomorrow Partners
Customer Service is the Business
“When you’re trying to make an important decision and you're divided on the issue, ask yourself: If the customer were here, what would she say?” -Dharmesh Shah, CTO, Hubspot
“When you’re trying to make an important decision and you're divided on the issue, ask yourself: If the customer were here, what would she say?” -Dharmesh Shah, CTO, Hubspot


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Logic models and their different segments will be discussed in greater detail in the Technology Skill module below.
Introduction

As an entrepreneur, developing the perfect solution for a problem is no easy undertaking.
In fact, there may never be a “perfect” solution for some of the world’s challenges so it is crucial to always be prepared to adapt or pivot based on changes in the local and environmental contexts. Maintaining focus on a goal requires a thorough understanding of the logic behind a problem and why it is a problem in the first place. One of the most useful skills to develop as an entrepreneur is being able to create a logic model of your proposed social enterprise.