Kevin Thompson’s “Look Over My Shoulder” Automatic Income Newsletter May 2007

Kevin Thompson’s

“Look Over My Shoulder”

Automatic Income Newsletter
May 2007



Welcome New Clients
I want to personally welcome each of you to our group.
Christopher Fezza - Plantation, FL

John Marsicek - Mountain Home, AR

Carrie M Solberg - Moorhead, MN

Elizabeth Bowes - New York, NY

Dahlia Gallegos - Prosser, WA

Blair Webster - Hamburg, NY

Richard Franklin – McKeesport, PA

Jim Hickman – Witchita Falls, TX

Deborah Hanna - Sharon Hill, PA

Ronald Koch - Bar Nunn, WY

Michael Dugas - Southampton, MA

Ken Krayvo - Beaver, PA

Sean Furey - Annandale, VA

Andrew Faver - Wilmington, DE

Jon Beaudry - Lancaster, PA

Robert Hodge - Peachtree City, GA

Jeff Stephenson - Cheyenne, WY

Chuck Searcy - Tracy, CA

Robert Mc Manus - Somerville, MA

Dr. Bret Hoffer - Coral Springs, FL

Timothy Elliott - Brooklyn, NY

Shondra Brewer - Durham, NC

Charles Clark – Allen Park, MI

Marion Cain – Sugar Hill, GA

Lois Santos - Tamuning, Guam

Pamela Ouimet - Honolulu, HI

L P Bennett - Duluth, MN

Annette Fritz - Escondido, CA

Donald Stitch - Louisville, KY

Dexter Ivie, Wasilla, AK

Joy Brannan - Lander, WY

Beverly Pugh - Knoxville, TN

Ake Hedman - Decatur, IL

Merle Kleen - Darby, MT

Brad Armstrong - Sunbury, OH

Leslie Berg - Coon Rapids, MN

Margo Wilder - Thornton, CO

What Makes You So Different?
Recently, I was posed this question by one of my subscribers, and let me tell you, when someone asks this question of you (and they will), you’ve got to have a REALLY good answer.
For me, the answer is simple.
I’m one of the few people who actually do what I teach.
Meaning – I own a real home-based business that puts $7,000.00 to $10,000.00 into my bank account each month, by selling real products to real people on a daily basis.
That means that I’m MORE than qualified to show you how to do the same.
As a result of my unique qualifications, I’ve been able to enter the HUGE market of home-based business and internet marketing – and carve out a very nice niche for myself.
So, the question you’ve got to ask yourself is this:
What sets me apart from all of my competition?
And, when you come up with your GREAT answer to this question, you will have found your USP (Unique Selling Proposition).
From this point forward, you’ll be able to capitalize on your USP, and people will clamor to do business with you.
Your USP answers your prospects biggest question, which is – “What’s in it for me”.
Kevin
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Another Automatic Income Success Story
I want to open this month’s newsletter by sharing yet another HUGE success story with you.
This particular story comes from Valerie Christie, who lives in North Pole, Alaska.
I recently did a private consultation with Valerie and found out that she’s been making some incredible progress with the Automatic Income System.
So, let’s take a look at what she’s been up to.
You’ll find Valerie’s website at www.startmyownsalon.com

As you can see, Valerie has set up a very good Squeeze Page, just as I teach you to do in the Automatic Income System.
The one way to improve this page would be to…

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Include 3-7 bullet points that tease some of the information she’ll be giving the prospect, as soon as they give her their name and email address.
By including several bullet points, it gives us multiple opportunities to hit specific hot buttons of the prospect who’s viewing the page.
You see, we don’t always know what our prospects “real” motivation is for coming to our site.
But, by using multiple bullet points, it drastically increases our odds that we’ll hit on one of their hot buttons.
Here’s the good news – we only need to hit on ONE hot button in order to get the prospect to take the action we want, which is to give us their contact information. And, if we happen to hit multiple hot buttons, that’s even better.
Alright, let’s take a look at Valerie’s sales copy. Here’s the page we’re taken to after we’ve entered our name and email address on the Squeeze Page - http://www.yoursimpleguideforstartingasalon.com/?code=S01

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During the private consultation with Valerie, I gave her some suggestions for improving her project. I’m happy to report that as I returned to her website while writing this newsletter, she has made some of the changes I suggested.

Congratulations Valerie, For Taking Quick, Decisive Action
This brings up an important point.
Many folks, when handed step-by-step instructions, and told precisely what they need to do in order to start making money, for whatever reason, will not take action.
If you’ve been a newsletter subscriber for any length of time, you know that I’m a member of Matt Furey’s Mastermind Group.
Since I began getting one-on-one help from Matt, I’ve increased my income dramatically.
The $1,500 a month investment for my participation in Matt’s group has come back to me many times over. In fact, I’m now at the point in my business career, where taking action on just one strategy that Matt shares with me, can be worth thousands and thousands of dollars to my bottom line.
But here’s what I’ve noticed about Matt – If he shares a marketing strategy with you, and you don’t take action on it, you’ll be hard pressed to get any additional strategies from him.
He doesn’t want to waste his valuable time with people who refuse to take action on what he teaches.
That’s why I always make it a point to take quick, decisive action when Matt gives me marketing and business advice.
Why?
Here’s 3 great reasons:
1. I want to keep the flow of information coming my way – Matt is one of the most successful business owners I know, and he’s got years of experience. When I implement that strategies he shares with me, it shows him that I’m SERIOUS about the success of my business, which causes him to share even more with me.
2. I’d be crazy not to take action – like I said, Matt has already proven that he knows what he’s talking about when it comes to making SERIOUS money. When I follow his advice, I too will make SERIOUS money. So why wouldn’t I want to do what he tells me to do.
3. Success breeds success – By taking action on the strategies that Matt shares with me, my success is virtually guaranteed. And, once I have had success in using his strategies, it gives me the confidence to know that I can do even more.
As one of my valued clients, I offer you a wealth of money-making strategies and advice, just like Matt does for me. Now it’s up to you to take action, so you can reap the financial benefits and rewards of that advice.
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With that said, let’s take a look at the results Valerie has had with her Automatic Income project.

Advertising Dollars Invested $1,450
Leads Generated 5,000
Cost Per Lead .29 Cents
Total Up Front Sales $3,366
Net Profit $1,916
As you can see by these numbers, Valerie is doing VERY well.
When we had the private consultation, Valerie told me that she’d written a 208 page book that was titled, Your Simple Guide To Starting A Salon Or Spa.
This was the product that she’s been selling up until this point.
She had 3 different versions of the product, at 3 different price points.
I gave Valerie some great strategies for making a whole lot more money, and doing it REALLY fast.
I’ll share some of those strategies with you here, as well as offer some additional strategies.

1. Immediately increase the price of the mail out versions of the product.

2. Don’t call the product a book, instead, call it a home study course
3. Give the product a really compelling name – something like, How To Start Your Own Salon Or Spa,

So You Make More Money In A Month Than You Currently Make All Year

4. Communicate with subscribers on a weekly basis (this is a minimum)
5. Offer a coaching program for $297.00 a month.

To date, Valerie has sold 58 copies of her book.

She also has 5,000 subscribers who have opted in to her email list.
That means that she has 58 people who are PRIME candidates for an ongoing coaching program. She also has 5,000 subscribers, that when presented with the right offer, would be interested in a coaching program.
Valerie could probably offer her home study course for FREE, in order to entice her subscribers to join her coaching program.
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Imagine what it would be like, if Valerie had 10-20 people who took her up on the offer of a coaching program for salon and spa owners.

That’s an immediate $2,970.00 to $5,940.00 increase in monthly income.
You see, she’s already got the bulk of the work done, and she’s making money.
Now that she’s got the momentum going, it’s easy to capitalize on that momentum, and start putting some SERIOUS dollars into your bank account each month.
And make no doubt about it, though we’ve been talking about Valerie’s project, the advice I just offered applies to YOU and YOUR business as well.
You see, most people think that making money is difficult, and this is a dangerous way to think.
Making money is NOT difficult at all.
If you want to make money, all you’ve gotta do is take your advice from someone who knows how to make money, and LOTS of it.
The problem most people have with making money is the fact that they spend all their time listening to and internalizing the thoughts and actions of those who ain’t got no money.
Yet here, I’ve just given you an example of what can happen, when you listen to, and take your advice from, someone who knows how to put money in your bank account.
Instead of talking about this subject in this newsletter, I’m going to put you in direct touch with my friend, and mentor, Mr. Matt Furey – so you can discover what he has to say about the subjects of making money and getting EVERYTHING you want from life.
Matt’s teachings on this subject have had a profound impact on my own life (and my finances) over the last couple of years, and now, you can get access to the very same strategies.
Consider this a HUGE added bonus to this month’s newsletter when you go here:
http://www.1shoppingcart.com/app/aftrack.asp?afid=579447

The fact is, you’ve been lied to in the past, but all of that ends here and NOW.

Log onto your computer and go to the link above right now, so you can find out what I’m talking about.
Though I’ve talked about Matt Furey in the past, this is the first time that I’ve ever given you direct access to the “inside strategies” that he shares with those of us who are in is Mastermind group.
Don’t let this opportunity slip by you. Take action right now, by going to the link above. You’ll be glad you did.
Alright, I’m now going to show you…

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The Personal Letter I Received From Donald Trump

The other day, I got a letter from Donald Trump, that was personally addressed to me.

Here – take a peek for yourself…

As you can tell, this particular piece of mail is obviously a marketing campaign, but even at that, it caught my eye, and made me want to know more.

One of the biggest challenges in marketing is getting your sales message read.
It doesn’t matter whether you’re contacting your prospects via the internet, television, newspaper, radio, or as in this case via the United States Postal Service.
Your #1 goal is to get your message READ!
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That’s why I devote and entire chapter in the Automatic Income System, to showing you my 7 tested and proven strategies for getting your emails opened – and READ.

You see, most people make the mistake of thinking, “Because I sent an email to my subscribers, and they asked to hear from me, they’ll read and respond to what I have to say”.
I’m here to tell you that this ain’t true at all.
The fact is, people are busy, and even though they may have opted into your subscriber list, you are NOT at the top of their minds, nor are you the most important thing that’s going on in their lives.
I’ll take this one step further and say this – If you fail to keep your subscribers informed (as well as entertained), they ain’t gonna stick with you for long.
But, on the other hand, when you’re able to master this task, you’ll have a loyal following of subscribers that will anxiously await to hear from you again, and jump at the opportunity to buy from you.
I don’t want to stray off track here, as I could easily devote an entire newsletter to this topic. But, you can, and should study how I accomplish this in my own business – by viewing my blog.
You’ll find it here:
http://www.homebusinessshortcut.com/kevinthompson_uncensored.html

Alright, let’s get back to the letter that Donald Trump sent me.

We all know that this letter is obviously a marketing piece. But make no bones about it, even though I immediately recognized it as such, I wasn’t about to throw it away.
My guess is the hardly anyone else would either.
Why?
Because – even if the recipient is a pretty smart cookie, and realized that this letter is a piece of marketing material, it’s caught their attention.
Afterall, it’s from DONALD TRUMP!
How could you possibly throw this piece of mail away without at least opening it to see what was inside.
You couldn’t.
And me, being the marketing junkie that I am, took it into my office and carefully opened it with a letter opener, so I’d be sure not to damage it in any way.
I knew that I’d be saving this particular document to my swipe file for future reference, and I wanted to keep it in the best condition possible.

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This brings up yet another point.
You too need to be keeping a swipe file of all the great marketing materials that you come across. Doesn’t matter whether you find them on the internet, in your mailbox, in a newspaper or in a magazine.
Save ALL of them.
I currently have a HUGE swipe file, which I’ve spent several years building, and let me tell you, it’s one of the most valuable assets in my business – and ranks right up there next to my subscriber and client database.
Whenever I’m working on a new promotion, I’m able to go to this swipe file and immediately find tons of tested and proven examples that I can emulate. Talk about powerful.
Alright, with that said, let’s take a look at what the Donald sent me:



Holy Cow – It Was A Personal Invitation From The Donald
Nevermind the fact that this mailing piece was probably being sent to thousands and thousands of people in the Seattle area (and I knew it), this baby caught my eye.
So what so I do? I open the invitation so I could find out what this was all about.
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Let’s take a look at what makes this marketing piece (invitation) so brilliant.

1. 
   The letter begins by talking about how I was referred to Mr. Trump – Now keep in mind, I know that I wasn’t referred to him by anyone, but it sure does sound good. The average Joe is going to be thinking to themselves, “Who in the heck would’ve referred ME to Donald Trump?”
   

2. 
   He tells me that he’s going to show me many of his wealth creating secrets. The ones he learned the hard way, fighting “in the streets” in order to get to the top. Everyone’s heard about how Donald went bust a few years back. Many thought he’d never recover. Yet today, he’s back, and he’s BIGGER than ever. And make no doubt about it, people WANT to know how he did it.
   

3. 
   He also says that the information revealed at this event has NEVER been revealed in ANY of his previous books, tapes or manuals before. This is ALL NEW material that I can’t get anywhere else.
   

4. 
   He lets us know that seating is limited – so we’d better claim our spot NOW.
   

5. 
   He ends the invitation with a powerful P.S. that references the enclosed tickets for us (and a friend), tells us about a free gift that we’ll receive when we attend the event and tells us how to claim our seat.
   

And that’s not all…

6. 
   When we turn to the back side of this invitation (which is reprinted for you on the next page), we see yet another call to action, telling us precisely how to respond.
   

7. 
   We also see the specific dates, locations and times that this “by invitation only” event will be held.
   

8. 
   He insinuates that a lot of people will be responding, and we could miss out on this opportunity if we don’t respond now. Near the bottom we see these words – “If the number is busy, please try again”. Kinda makes one think that we better jump on this opportunity – and do it PRONTO.
   

9. 
   There’s two tickets enclosed – AND – they’re individually numbered. Once again, nevermind the fact that everyone who received this mailing probably got tickets that were numbered 1171 and 1172. This is an added touch that personalizes the invitation and makes the recipient feel special.
   

One of the BIG things that Donald Trump is known for is making a fortune in real estate. The fact is, he’s made millions doing what he does.

And while he doesn’t come right out and say it in this marketing piece, he could have very easily done so, and in the process, blown all of his competition out of the water.
What am I talking about?
I’m talking about setting yourself apart, which is one of the BIG strategies I teach you in the Automatic Income System. Your goal, in setting yourself apart from your competition is to position YOU as the BEST option that your prospect has, while simultaneously discounting all of your competitors.
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For example:
When it comes to making money on the internet, or in a home-based business of your own, there are plenty of people who proclaim themselves as an expert.
Each one of these self proclaimed experts has information to offer, and will be more than happy to give it to you in exchange for a price.
And make no mistake about it, the “how to make money” market is HUGE.
Up until a couple of years ago, I was a virtual unknown in this particular market.
So, how did I go from being a virtual unknown, to now being the proud owner of a thriving business in this market?
Simple – I set myself apart from all of my competitors.
You see, I’m one of a small handful of people who actually has hands-on, in the trenches, tested and proven experience in running a REAL home-based business. Afterall, I’ve been running the GetMoldSolutions website for almost 7 years now.
And as such, I have unique qualifications that NONE of these “self proclaimed experts” can offer.
I use this to my benefit, by easily setting myself apart from all of my competition (who have never owned a real home-based business of their own).
In Donald Trump’s case, he too has unique experience that none of the other self proclaimed real estate gurus can compete with. Like I mentioned earlier, almost everyone in America knew that he went bust a few years ago, yet now he’s recovered, and he’s back bigger than ever.
Not only that, he does some HUGE real estate deals. For crying out loud, the guy is known for his big real estate deals.
This gives him one heck of an edge.
And should he want to use it, he could easily capitalize on this edge in his marketing materials.

Do You Know What Donald Trump’s Big Edge Is?

If so – be the first client to log into the Member’s Group Forum & Inner Circle (the link is on the back page of this newsletter).

The first one of you who posts the correct answer will get a FREE 30-Minute One-On-One Consultation.
Have fun with this, and I look forward to hearing from you in the forum.
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The Back Page
As I write this, I’m preparing to leave town in a couple of days for the Glazier-Kennedy Super Conference in Chicago. Then, shortly after I return, I’ll be heading to Tampa for Matt Furey’s Mastermind Meeting.
I recently had a conversation with one of my good friend’s (who is not a business owner), and they were asking me why I continue to attend so many seminars and “spend all that money” – as they put it.
The reason I continue to invest in my own education is a simple one.
School is NEVER out for the pro, and I’m NEVER going to know it all. That’s why I want to stay plugged in. So I can continually improve my family’s lifestyle and increase my income (without working harder).
I trust this is your goal as well, and as long as you’re my valued client, I’m going to continually keep you “plugged in”, so you and your family can have the same kind of results.
Dedicated to your success,

Kevin Thompson

Monthly Automatic Income Coaching Call Dates – Mark Your Calendar Now!
Thursday May 10, 2007 @ 9AM & 3PM PST
Thursday June 7, 2007 @ 9AM & 3PM PST
Automatic Income Mastery Group members will receive call phone numbers and passcodes via email prior to each monthly coaching call, so be sure to watch for it. If you haven’t been receiving the bi-weekly emails from me, let me know by sending an email to [e-mail]. Also… if you have a spam filter in place, make sure it’s set to receive all emails from [e-mail], [e-mail] and [e-mail], as these are the three email addresses I use to communicate with you.
Mastery Group Forum & Inner Circle
This forum gives you a place to meet with all the other members, for the purpose of exchanging ideas, brainstorming, and setting up profitable joint venture relationships.
As a client in good standing, you’re invited to register by using the link below. As soon as I receive your registration, I’ll get it approved so you’ll have full 24-hour access to this resource.
http://groups.google.com/group/automatic-income-mastery-group?hl=en

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