Kenneth C. Laudon,Jane P. Laudon Management Information System 12th Edition pdf

Sources: 

“How Salesforce.com Brings Success to the Cloud,”

IT

BusinessEdge.com

, accessed June 10, 2010; Lauren McKay,

“Salesforce.com Extends Chatter Across the Cloud,” 

CRM Magazine

,

April 14, 2010; Jeff Cogswell, “Salesforce.com Assembles an Array

of Development Tools for Force.com,” 

eWeek

, February 15, 2010;

Mary Hayes Weier, “Why Force.com Is Important to Cloud

Computing,” 

Information Week

, November 23, 2009; Jessi Hempel,

“Salesforce Hits Stride,” CNN Money.com, March 2, 2009; Clint

Boulton, “Salesforce.com Network Device Failure Shuts Thousands

Out of SaaS Apps,” 

eWeek

, January 7, 2009; J. Nicholas Hoover,

“Service Outages Force Cloud Adopters to Rethink Tactics,”

Information Week

, August 18/25, 2008; and Charles Babcock,

“Salesforce Ascends Beyond Software As Service,” 

Information Week,

November 10, 2008.

CASE STUDY QUESTIONS

1. How does Salesforce.com use cloud computing?

2. What are some of the challenges facing Salesforce

as it continues its growth? How well will it be able

to meet those challenges?

3. What kinds of businesses could benefit from

switching to Salesforce and why?

4. What factors would you take into account in decid-

ing whether to use Saleforce.com for your business?

5. Could a company run its entire business using

Salesforce.com, Force.com, and App Exchange?

Explain your answer. 

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LEARNING OBJECTIVES

S

After reading this chapter, you

will be able to answer the

following questions:

1.

What are the problems of managing

data resources in a traditional file

environment and how are they

solved by a database management

system?

2.

What are the major capabilities of

database management systems

(DBMS) and why is a relational

DBMS so powerful?

3.

What are some important principles

of database design?

4.

What are the principal tools and

technologies for accessing informa-

tion from databases to improve

business performance and decision

making?

5.

Why are information policy, data

administration, and data quality

assurance essential for managing

the firm’s data resources?

CHAPTER OUTLINE

6.1

ORGANIZING DATA IN A TRADITIONAL FILE

ENVIRONMENT

File Organization Terms and Concepts

Problems with the Traditional File Environment

6.2

THE DATABASE APPROACH TO DATA

MANAGEMENT

Database Management Systems

Capabilities of Database Management Systems

Designing Databases

6.3

USING DATABASES TO IMPROVE BUSINESS

PERFORMANCE AND DECISION MAKING

Data Warehouses

Tools for Business Intelligence: Multidimensional

Data Analysis and Data Mining

Databases and the Web

6.4

MANAGING DATA RESOURCES 

Establishing an Information Policy

Ensuring Data Quality

6.5

HANDS-ON MIS PROJECTS

Management Decision Problems

Achieving Operational Excellence: Building a

Relational Database for Inventory Management

Improving Decision Making: Searching Online

Databases for Overseas Business Resources