CONTENT
INTRODUCTION
It is exciting and diverse. It is changing quickly. It relies on the weather, uses an incredible array of technology, is tied in every way to our natural resources, and embraces the world. If you eat, you are involved in it as a consumer of its final products. If you farm, you are involved in it as a producer of the raw materials that ultimately make their way to the end consumer. It is the extremely efficient, very complex, global, food and fiber production and marketing system.
This system is vast and it is fascinating: the next time you walk through your local grocery store, think about the number and type of diverse activities involved in growing, harvesting, transporting, processing, and distributing food throughout the 50 states in the United States, and, more broadly, our world. The process by which a 260-pound hog moves from Carroll County, Indiana to a suburban superstore in Los Angeles (now in the form of a hot dog in a pre-packaged children’s meal) is very complex, yet it occurs every day in the food production and marketing system.
This food production and marketing system is made up of thousands of businesses, ranging from the small cow-calf producer in western Kentucky, to some of the largest corporations in the world. And, it is management that drives and directs the firms, farms, and food companies that come together in the food production and marketing system. A retail supermarket, a major corn processor, the local farm supply store, and a family farmer: each have a person or a group of people responsible for making sure that things get done. These are the managers. Their titles range from chief executive officer to president to fore- man to son or daughter or spouse. However, wherever they are found within an organization, managers are responsible for assuring successful completion of the functions, tasks, and activities that will determine an organization’s success.
This book focuses on the management of food, fiber, and agribusiness firms. We will take a careful look at food and agricultural business management and our definition of food and agricultural businesses is quite broad. So, when we use the term agribusiness management in the text, we are talking about the management of any firm involved in the food and fiber production and marketing system. Our discussion of agribusiness management in this book provides information, concepts, processes, ideas, and experiences that can contribute to your effectiveness in performing the functions and tasks of agribusiness management.
This chapter will first introduce you to the key functions of agribusiness management. Then, we will explore some the characteristics that make the food and agribusiness markets unique places to practice the art and science of management. The ever-changing food and agribusiness industries are then discussed. We will look at firms that move final products through the food and fiber system to the ultimate consumer, transform raw agricultural products into the final products desired by consumers, produce raw food and fiber products, and supply inputs to the farm or production sector.
The many advantages and disadvantages of each of the five organizational forms must be weighed carefully when attempting to choose the proper one for a specific firm because each form tends to fit some situations better than others. And, even if an agribusiness is organized one way, customers, suppliers, and partners may be organized in another way. So, it is important to understand these different business forms for a number of reasons. This chapter will discuss the important characteristics of each of the five forms of business organization as well as strategic alliances, and outline the factors that affect their choice for a specific agribusiness situation.
Ask people what they think of when the term “marketing” is mentioned and most will answer “advertising” or “selling.” While advertising and selling may be two of the most visible marketing activities, marketing in food and agribusiness firms involves far more than these two methods of marketing communication. In reality, marketing includes a wide spectrum of decisions and activities that center on effectively reaching your customers, prospects, and public, and providing them with information about your products or services that satisfy their needs and wants. The full marketing process involves identifying customer needs, developing products and services to meet these needs, establishing promotional programs and pricing policies, and designing a system for distributing products and services to customers. Marketing management is concerned with managing this total process.
Unfortunately, the sole authority of the administrative and command system in our country has not been adequately evaluated for decades on the theory and practice of management. And the management, which is not centralized, inherent in the principles of alternativeness and motivation, was considered directly "madness behind the sea. "In addition, training of management specialists is almost not carried out. As a result of this, in the 90-ies, in fact, in the new history, there was a general illiteracy of management, as well as among the reformist leaders, which is one of the reasons why the society and the economy of Uzbekistan in the last hundred years have suffered from the degradation of industrial and agricultural production. But in the 90-ies, the perception of the need to radically change the attitude to management prevailed. Formation of market relations in Uzbekistan, independence of organizations, growth of competition in leading firms of advanced foreign countries and the world, study of management experience and their use in taking into account the conditions of Uzbekistan, summarizing the experience of the concentrated country, conducting further research, training of specialists necessitated the management sphere. In addition, this thing requires a long time.
Currently, 20397 farms are operating in our region, 2750 farms are operating in Bulungur district. It is natural that in a period when the number of farmer Farms is constantly changing, there are also problems with management in the management of farmer farms. Making recommendations to them through the study and research of management and ways of its improvement in farmer farms will show the relevance of the qualification work of this graduation.
The purpose of the graduation qualification work is to give scientific conclusion and practical recommendations to the management and improvement of the production in the farmer farms of the Bulungur district with the aim of replacing the lack of qualifications and experience in the management of the farmer farms, which is increasing in quantity, taking into account the number of farmer farms
In the performance of the graduation qualification work, the following tasks were defined:
– Organizational and Economic Characterization of the supply of resources to farmer farms;
– Analysis of the current state and dynamics of Management in farmer farms;
– To examine the management system in agriculture, the main process and function in it;
– To determine the position of human labour factor in the management of farm management;
– To find ways to manage and improve it in farmer farms;
– To develop recommendations for the maintenance of managers in farmer farms;
– Improvement of management system in agriculture.
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