Isma university of applied science business plan

Project relevance and Development plan

Nowadays, no one can question the popularity of such establishments as sushi bars. You can rarely see them empty on weekdays, not to mention the time when people rest or finish work. You will always find such establishments in every relatively large city.
In the city center there are many sushi bars and restaurants, however, in the sleeping areas the picture is changing. If Japanese cuisine is present, then for the most part it is represented by restaurants, the average bill of which is 30 000 Som per person, which significantly exceeds the cost of products. At the same time, restaurants and sushi bars do not cope with the flow of visitors quickly, sometimes you must wait within 1.5–2 hours. The quality of the products does not always correspond to the declared.
After the above, opening a cozy sushi bar in the sleeping areas, with the proper indicator of product quality, high level of service, a relaxing atmosphere, and a lower price policy is advisable. The institution will be popular with young people and couples in the evening, and during the day it will be a great place for a business lunch for employees of nearby business centers.
In addition to making profit for a businessman, opening a restaurant will lead to significant socio-economic results, for example:

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  the creation of new jobs;
  
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  tax revenues to the local budget;
  
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  development of district infrastructure;
  
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  the possibility of high-quality leisure activities closes to home;
  
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  development of competition.
  

Development plan:
Stage 1 (January 2023 - February 2023)
Preparation for the opening of the restaurant:

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  collection of documentation
  
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  obtaining the required licenses
  
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  staff recruitment
  
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  conclusion of basic contracts
  
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  repair and design of the room
  

Stage 2 (February 2023 - February 2023)
Restaurant opening:

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  attracting first customers
  
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  restaurant advertisement
  
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  strict product quality control
  
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  creating a positive image of the bar
  
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  work on the brand
  

Stage 3 (February 2023- March 2023)
Restaurant development:

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  development of lunch delivery services
  
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  development of a discount system
  
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  menu extension
  
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  professional development of specialists
  
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  development of a sushi bar network system