Isma university of applied science business plan

Competitors analysis

The next step to learn competition in the market. As we mention above 464 Restaurants in Uzbekistan, 253 Restaurants in Tashkent. (capital of Uzbekistan). The franchise businesses are not much developed. Because nowadays only KFC restaurants exist in Tashkent. But McDonald's, Burger King and Starbucks are planning to open their own network in Uzbekistan, in January. Also "Shokoladnitsa" cafe network of Russia interesting to enter the market of Uzbekistan.
The “Gloria Jean's Coffees” International Café Network shops will start work in 2019. At this point the information a little bit about Franchise. As a productive structural form, franchising an important in hospitality business development because it offers more chances for firms (franchisors) to increase their businesses by reducing costs (Brickley and Dark, 1987; Norton, 1988) as well as for individual small business owners to develop their own businesses by using an established business concept with reduced risks (Kyung-A Sun, Seoki Lee, 2018).
The consequence of checking shows Fast food restaurants around 20, Coffee houses almost 15, Pizza restaurants approximately 21, Sushi restaurants approximately 13 in Tashkent. As a conclusion there are more opportunity in Japanese restaurant sector. The strategy plan steps are to get loyalty of customers and create a restaurant network. Next step is entering new market (by regions of Uzbekistan) and expand network. So, to increase competitive advantage of restaurant, need to do competition analysis in the market.
The most famous restaurant in Tashkent is Yaponamama. It is specialized Japanese cuisine. In this restaurant the Chef combined traditional, practice of sushi preparation with modern life and innovative ideas. They use oceanic fish as the base of a healthy food and put a piece of their soul into the preparation of each order. The seas and oceans are far from Uzbekistan, but this does not stop them from creating fresh and perfect-tasting dishes. The menu consists Spicy Sushi, Baked Sushi, Classic rolls, Spicy rolls, Baked Rolls, Hot rolls, Dessert, The drink sand so on (TripAdvisor, 2018).
The next restaurant is Izumi opened in 2007. The restaurant offers Asian foods from Japan, China, South Korea, Thailand and other regions. The restaurant offers Salads, Sushi, Hot Snacks, Dessert, Drinks and others. The restaurant uses co-creation customer relationship as we discuss above which means in their website has commentary page.
The Assorti restaurant menu covers Japanese, Korean, European and Uzbek foods. The restaurant has terrace and 2 big halls, designed as an Asian and European style.
The next competitor Teppanyaki restaurant. The meaning of teppanyaki is a cooking method and show for clients, like a master class. The name comes from the words "teppan" - a hot iron and "yaki" - grilled or roasted. The menu consists Miso soup, Asian salad, fried vegetables, Meat steak, Salmon Steak.
The next restaurant is Pappin dom. It has 2 large terraces that possible to use even in winter. (In one of them for smoke.). 1 spacious hall which is designed for 80 seats, and after 23:00 customers can sing on karaoke. This competitor combined difference cuisines. For example: Barbecue, Hot snack, Dessert, Sushi Rolls, Salads, Pizza, Cold snacks, Burgers, Sandwiches and others.
Every competitor has delivery service, provide different payment choices (TripAdvisor, 2018). The trademark and logo of companies shown in Figure 4.8.

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After competitor analysis we need to know what is on the trend now. Author used the Mystery Shopping and survey methods to check the trend. The researching results shows that moderately priced restaurants served more client than the high-priced restaurants. The results more selling foods it shows the Classic rolls, Spicy rolls, Baked Rolls, Hot rolls, Dessert, and as beverages natural juices, as well canned juices. Author did not limit with checking only Japanese restaurant also observe fast food, pizza, coffee houses selling products. In according to observation on the top list it is burgers, pizza with meats, beverages (tea, Coca-Cola, Fanta so on). Uzbeks prefer meat dishes, spicy, fatty foods, food with rice and others. And they go with family with kids and with friends to the restaurant.