Iqtisodiyot, boshqaruv, soliqlar va sug’urta” kafedrasi “Marketing” fanidan kurs ishi mavzu: Tovar brendini shakllantirish omillari m-50-2 guruhi talabasi: abirov javohir

FOYDALANILGAN ADABIYOTLAR RO’YXATI

1. 
   O’zbekiston Respublikasi Prezidentining Farmoni. Iqtisodiyotning real sektori korxonalarini qo’llab – quvvalash, ularni barqaror ishlashini ta’minlash va eksport salohiyatini oshirish chora tadbirlari dasturi to’g’risida. 2008 yil 28 noyabr, PF-4058-son.
   
2. 
   O’zbekiston Respublikasi Prezidentining “Monopoliyaga qarshi ishlarni tartibga solish va raqobatni rivojlantirish tzimini yanada takomillashtirish chora adbirlari to’g’risida”gi 2010 yil 26 fevraldagi PF-4191-son Farmoni //
   
3. 
   Аакер Д. Создание сильных брендов. – М.: Издательский дом Гребенникова, 2003
   
4. 
   Аакер Д. Стратегическое рыночное управление. – СПб.: Питер, 2002
   
5. 
   Аакер Д., Кумар В. и др. Маркетинговые исследования: 7-е изд. / Под ред. Божук С.; Пер. с англ. – СПб.: Питер, 2004. – 848 с.
   
6. 
   Аакер Д., Йохимштайлер Э. Бренд-лидерство: новая концепция брендинга. - М.: Издательский дом Гребенникова, 2003
   
7. 
   KirillAl’tman – Брендинг в Узбекистане: две цели, два размышления и пять аксиом//*www.idea.uz*//
   
8. 
   Umida Allaberdiyeva – Milliy brending xususiyatlari //*Korxonani boshqarish №11-12(65-66),2012*//
   

Internet saytlari

1. 
   www.brand.uz
   
2. 
   www.intebrand.com
   
3. 
   www.wikipedia.org
   
4. 
   www.brandz.com
   

1 300 key issues of marketing Philip Kotler answers Per. from English. Hardcover – January 1, 2007

2Аакер Д. Создание сильных брендов. – М.: Издательский дом Гребенникова, 2003

3 ^ 300 key issues of marketing Philip Kotler answers Per. from English. Hardcover – January 1, 2007

4 ^ 300 key issues of marketing Philip Kotler answers Per. from English. Hardcover – January 1, 2007

5 ^ 300 key issues of marketing Philip Kotler answers Per. from English. Hardcover – January 1, 2007

6 ^ 300 key issues of marketing Philip Kotler answers Per. from English. Hardcover – January 1, 2007

7Bоdriyyar J. Система вещей. М.: Прогресс. 2011.

8 ^ 300 key issues of marketing Philip Kotler answers Per. from English. Hardcover – January 1, 2007

9 ^ 300 key issues of marketing Philip Kotler answers Per. from English. Hardcover – January 1, 2007

10 ^ 300 key issues of marketing Philip Kotler answers Per. from English. Hardcover – January 1, 2007

11 ^ 300 key issues of marketing Philip Kotler answers Per. from English. Hardcover – January 1, 2007

12 ^ 300 key issues of marketing Philip Kotler answers Per. from English. Hardcover – January 1, 2007

13KreygS., JonsonI., “China, worried about direct marketers’ growth, bans practice” Wall Street Journal, №22 Aprel soni, 2011.