1. The primary focus of the security analyst should be the firm’s real economic earnings rather than
its reported earnings. Accounting earnings as reported in financial statements can be a biased esti-
mate of real economic earnings, although empirical studies reveal that reported earnings convey
considerable information concerning a firm’s prospects.
2. A firm’s ROE is a key determinant of the growth rate of its earnings. ROE is affected profoundly by
the firm’s degree of financial leverage. An increase in a firm’s debt-to-equity ratio will raise its ROE
and hence its growth rate only if the interest rate on the debt is less than the firm’s return on assets.
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