Monitoring, review and audit
109
References
If any books, papers or journal articles have been used
as source material, this should be acknowledged in a
reference section. There are
a number of accepted ref-
erencing methods used by academics.
Because the reader is likely to be a person with
some degree of expertise in the subject, a report
must be reliable, credible, relevant and thorough. It
is therefore important to avoid emotional language,
opinions presented as facts and arguments that have no
supporting evidence. To make
a report more persuasive,
the writer needs to:
➤
present the information clearly
➤
provide reliable evidence
➤
present arguments logically
➤
avoid falsifying, tampering with or concealing facts.
Expertise in an area of knowledge means that distor-
tions, errors and omissions will quickly be spotted by the
reader and the presence of any of these will cast doubt
on the credibility of the whole report.
Reports are usually
used as part of a decision
making process. If this is the case, clear, unembellished
facts are needed. Exceptions to this would be where the
report is a proposal document or where a recommenda-
tion is specifi cally requested. Unless this is the case, it is
better not to make recommendations.
A report should play a key role in organizing
information for the use of decision makers. It should
review a complex and/or extensive
body of information
and make a summary of all the important issues.
It is relatively straightforward to produce a report,
as long as the writer keeps to a clear format. Using the
format described here, it should be possible to tell the
reader as clearly as possible:
➤
what
happened
➤
what it cost
➤
what the result was, etc.
There may be a request for a special report and this is
likely to be longer and more diffi cult to produce. Often it
will relate to a ‘critical incident’
and the decision makers
will be looking for information to help them:
➤
decide whether this is a problem or an opportunity
➤
decide whether to take action
➤
decide what action, if any, to take.
Finally, report writing should be kept simple. Nothing is
gained, in fact much is lost in the use of long, compli-
cated sentences, jargon and offi cial-sounding language.
When the report is fi nished, it
is helpful to run through
it with the express intention of simplifying the language
and making sure that it says what was intended in a
clear and straightforward way.
KEEP IT SHORT AND SIMPLE
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