Introduction Advertisement is a means to make people aware of any product or a service using commercial methods. It is a sort of publicity that is designed to endorse a specific interest of a person intended for product sale

Techniques

Advertisers use many different techniques to get people to notice their adverts, often using deliberately shocking or provocative images.Once they have managed to make people notice their advert, they need to 'sell' the product or brand. They may try to make the product look appealing, however often advertisers use humor in such a way that get people to remember the brand without actually promoting the product. Poor adverts can damage sales or spoil a brand's identity.

Regulations

Advertising is often strictly regulated, for instance in the United Kingdom it is illegal to advertise tobacco, except in the shop where it is sold and this is also restricted. In France it is illegal to advertise alcohol, meaning that when many European football teams play in France, they cannot play in their usual shirts as breweries often advertise on sports shirts. It is also illegal to advertise on some television channels, the BBC in the United Kingdom and RTE in the Republic of Ireland are not allowed to permit advertising and instead make their revenue from selling a compulsory television licence. Some countries such as Canada regulate misleading advertising and labelling to try and prevent deceptive practices and protect consummers.^[8]