International Marketing in Germany – From a cultural perspective

installation service
in Germany?
Question 2.14:
Has German culture influenced your choice?
Question 2.15:
Do you apply standardized or adapted 
after-sales service and reparation
in Germany?
Question 2.16:
Has German culture influenced your choice?
Question 2.17:
Do you apply standardized or adapted 
warranty service
in Germany?
Question 2.18:
Has German culture influenced your choice?
Question 2.19:
Do you apply standardized or adapted 
delivery service
in Germany?
Question 2.20:
Has German culture influenced your choice?
RESEARCH AREA 3: PROMOTION 
Question 3.1:
Do you apply standardized or adapted 
advertising message
in Germany?
Question 3.2:
Has German culture influenced your choice?
Question 3.3:
Do you apply standardized or adapted 
advertising communicator
in 
Germany?
Question 3.4:
Has German culture influenced your choice?
Question 3.5:
Do you apply standardized or adapted 
target group of the advertising
in 
Germany?
Question 3.6:
Has German culture influenced your choice?
Question 3.7:
Do you apply standardized or adapted 
advertising media
in Germany?
Question 3.8:
Has German culture influenced your choice?
Question 3.9:
Do you apply standardized or adapted 
personal selling
in Germany?
Question 3.10:
Has German culture influenced your choice?

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Question 3.11:
Do you apply standardized or adapted 
sales promotion
in Germany?
Question 3.12:
Has German culture influenced your choice?
Question 3.13:
Do you apply standardized or adapted