Innovations in Foreign Direct Investment Attraction

10. Not letting the content get lost: It is widely accepted that if one is not in the top 

two or three Google search results (in this case, when a user enters a community 

followed by “economic development”), it is losing out on site viewers. That is why 

search engine optimization (SEO) is arguably one of the most important aspects of 

web design. One can enter the website URL into HubSpot’s Marketing Grade for an 

SEO check-up.

11

The resources required to develop or update an inward investment website depend 

on many factors, including the scope of services of the IPA (e.g. will the website 

need a partner search database and GIS mapping of property and sites?) and the 

databases and content the IPA already has access to (e.g. does the IPA subscribe to 

leading data sources that can be used as content for the website?). As a rough guide, 

to develop a basic inward investment website, following the above best practices, is 

likely to require a budget of US$25,000-US$50,000 while to develop an advanced 

inward investment website, including most of the key features highlighted in the best 

practices above, is likely to cost US$50,000-US$100,000, depending on the content 

already available.