a n iq la s h d a ( s i f a t t a r k ib iy q ism i) u s h b u in n o v a ts io n fa o liy a tg a x o s
b o ‘lg a n b a rc h a r i s k l a r a n iq la n a d i. D a s tla b r is k la r a n iq la n a d i v a b a -
h o la n a d i, s o ‘n g r a u la r n in g s a m a ra d o rlig in i ta q q o s la s h d a u la rg a t a ’s ir
e ta d ig a n
u s u lla r a n iq la n a d i, ris k k a t a ’s ir e tis h u s u lla r i h a q id a q a ro r
q a b u l q ilin a d i v a o lin g a n n a tija la r b a h o la n a d i.
R is k la m i m a n ti q iy s h k a la y o k i b a ila r tiz im id a n f o y d a la n ib b a h o -
la s h m u m k in . R i s k l a r n i b a h o la s h b o ‘y ic h a k o ‘p c h ilik u s lu b iy a tla r
a y n a n b alli tiz im b o ‘y ic h a ta s h k il e tila d i: e k s p e r t r is k la r g u ru h id a n
h a r b iri b c r y ic h a y o k i a lo h id a g u ru h d a n h a r b ir r is k b o ‘y ic h a b e lg i-
la n g a n m iq d o r d a b a ila r q o ‘y a d i, s o 'n g r a r is k la r o ‘lc h a n a d i v a lo y ih a
ris k in in g u m u m iy b a h o s i c h iq a rila d i. U s h b u b a h o a s o s id a lo y ih a -
n in g ris k g u r u h i h a q i d a v a u n i m o liy a la s h tir is h n in g m a q s a d g a m u -
v o fiq lig i h a q i d a x u l o s a c h iq a rila d i. L o y ih a r is k in in g b a h o s i lo y ih a
b o ‘y ic h a h is o b - k ito b la r d a a k s e ttirilis h i sh a rt: lo y ih a n in g b a r c h a
k o ‘rs a tk ic h la ri r is k n i h is o b g a o ig a n h o ld a tu z a tis h k iritib h is o b la b
c h iq ilg a n b o l i s h i lo z im .
I n n o v a t s i y a l a r n a r x i tu z ilis h i v a n a r x s h a k lla n is h i ta h lili.
I n
n o v a ts io n m a h s u l o t n in g b o z o rg a h a r a k a tla n is h i u s h b u m a h s u lo tg a
n is b a ta n o ‘z ig a x o s n a r x s iy o s a tin i k o ‘z d a tu ta d i. N a r x in n o v a ts io n
m a rk e tin g m a j m u y id a m a rk a z iy b o ‘g ¿in h is o b la n a d i. I n n o v a ts io n
k o rx o n a n in g b a r c h a iq tis o d iy m u n o s a b a tla r i in n o v a ts iy a la r n a rx i
o rq a li tash k il q i l in a d i. N a r x s iy o s a tin i k o ‘rib c h iq is h d a u n in g a s o s iy
v a ria n tla rin i a j r a t i b k o 'r s a t is h m u m k in . E n g ta r q a lg a n v a r ia n t b a ’z i-
d a « so y a b o n li n a r x s h a k lla n is h i» d eb a ta la d ig a n
n a rx s h a k lla n is h i
h iso b la n a d i. Y a n g i l i k n i n a rx b ila n b o g ‘liq s iljitis h n in g u s h b u v a ri-
a n ti m azm u n i q u y id a g id a n ib o rat:
— y a n g i m a h s u l o t s o tu v in i o ‘z la s h tiris h v a q tid a u n i to v a m in g lo
y ih a ta n n a r x id a n h a m p a s t b o i g a n a r z o n n a r x d a so tish ;
— o p e r a ts iy a la r ta la b q ilin g a n re n ta b e llig in i t a ’m in la y d ig a n y a n -
g ilik n i so tish n a r x i g a c h iq is h ;
— u z o q v a q t d a v o m id a re k la m a b ila n q o ‘l l a b - q u w a t l a s h v a ta k o -
m illa s h tiris h b o 'y i c h a z a ru riy m a rk e tin g ta d b ila ri m a jm u y in i q o i -
la g a n h o ld a i n n o v a t s i y a l a r n a rx in i b a r q a r o r d a r a ja d a
u s h la b tu ris h ;
67
-
s o tu v b o z o r i u ch u n n a rx g a o id ra q o b a t ta la b la rig a ja v o b b e rg a n
h o ld a , n a rx n i p a s a y tiris h im k o n iy a tla ri d o ira s id a q o lg a n h o ld a b o -
z o r g a ilg a ri c h iq a r ilg a n to v a r n a rx in i p a s a y tiris h n i b o sh la sh .
B o z o rg a c h iq a r ila d ig a n y a n g i m a h s u lo t b o ‘y ic h a n a rx s iy o s a ti-
n in g ik k in c h i v a r ia n ti irm o v a tsiy a la rn in g q a t ’iy p a te n t h im o y a s ig a
a s o s la n a d ig a n v a r ia n t h iso b la n a d i. B u v a ria n td a b o z o rg a d o lz a rb
e h tiy o jn i q o n iq tir a d ig a n y a n g ilik n i a v v a l b o s h d a n o s h irilg a n n a rx d a
c h iq a ris h v a a s ta - s e k in lik b ila n n a rx n i p a s a y tirib
b o ris h m a q s a d g a
m u v o fiq b o ‘la d i .
Do'stlaringiz bilan baham: 
