In this section, we will cover the top four most useful corporate event types. Each type includes a short description of what it is along with details about which business goals they’re best for, what types of venues you’ll need, how to plan your event

• In this section, we will cover the top four most useful corporate event types. Each type includes a short description of what it is along with details about which business goals they’re best for, what types of venues you’ll need, how to plan your event layout, and real-world examples from leading brands that you can actually learn from. Let’s jump right in!

• A conference is a large event (attendance numbers are typically in the hundreds or thousands) focused on a central theme or industry that is typically held over multiple days. Event activities for this event type include speakers, exhibitions, contests, and networking opportunities as well as more recreational get-togethers pre- and post-conference. 

• Any floor plan that is spacious, takes sightlines into account, and keeps attendees as close to speakers as possible will do well at a conference. Try auditorium-style seating to keep the attention on the stage or banquet style to facilitate breakout groups. 

• Trade shows bring together tons of like-minded brands under the umbrella of one major theme. This interactive event type relies on exhibition booths and interesting partners to create memorable experiences for their audience. 

• Strategic layouts for this event type: Grid layouts help organize booths into aisles for greater efficiency of space as well as grouping brands into relevant categories. It helps your audience plan out which booths they want to target as well as discover new brands nearby that may also appeal to their interests. 

• Real-world example: Natural Products Expo West offers multi-city trade shows featuring hundreds of organic and healthy products. In addition to sampling various foods, beauty products, and supplements, attendees enjoy discovering hot new brands to love. They also offer plenty of educational opportunities (in the form of printed materials, videos, newsletters, and dedicated booths) on causes their guests care most about. 

• On the surface, seminars are a lot like conferences. The biggest difference is that seminars are entirely dedicated to instruction and training. Because they’re academic in nature, it makes sense why they’re often done as a series and involve smaller groups than their more massive and diverse event type counterparts. 

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