Ii part. Analysing foreign experience to develop Ecotourism in region

9. Marketing tourism responsibly
Marketing that provides tourists with full and responsible information increases respect for the natural, social and cultural environments of destination areas and enhances customer satisfaction
10. Undertaking research	Ongoing research and monitoring by the industry using effective data collection and analysis is essential to help solve problems and bring benefits to destinations, the industry and consumers

Table 4. Principles for Sustainable Tourism (Blamey, 2001).
Medina (2005) explains that a criterion for sustainable tourism should include indicators of social and economic sustainability adding up to indicators of environmental sustainability. In addition, Wall (1997) has argued that for tourism to contribute to sustainable development it must be economically viable, environmentally sensitive and culturally appropriate, and the forms that this might take are likely to vary with location. The following table 5. develops sustability goals of ecotourism. Achieving sustainable tourism— defined here as tourism that is ecologically benign, economically feasible and socially acceptable—is thus contingent on environmental protection and reconciling tourism activities with local socio-economic values (Brown et al., 1997).