Ielts model Essays Kindle

Increasing Company Sales Essay 
This essay does not fit into one of the common categories of opinion essays
such as ‘agree/disagree’ or ‘discuss two opinions’. It’s similar to ‘problems
and solutions’ type question in that you are given two direct questions that
you need to address, but they are not about problems and solutions.
Take a look at the question: 
Companies use a variety of methods to try and increase sales of their
products. 
What different methods do companies use to increase sales?
Which of these is most effective? 

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Answering the Question 
To answer this type of question you simply need to brainstorm some ideas to
directly answer them. Of course you also need to think of further support for
your ideas, such as examples.
Try to think of two or three methods that companies use to increase sales.
Then you simply need to choose one of these for the final part of the
question and explain why it’s the most effective. 
Organisation
Possible ways to organise the essay are: 
Introduction
Body 1: Method 1
Body 2: Method 2
Body 3: Most Effective Method
Conclusion
Or:
Introduction
Body 1: Method 1, 2 (3)
Body 2: Most Effective Method
Conclusion
Now take a look at the model answer
Model Answer 
Companies use a variety of methods to try and increase sales of their
products. 
What different methods do companies use to increase sales?
Which of these is most effective? 

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For many profit-generating companies, one of their top goals is to sell more
and more of their products. When successful, investors are satisfied, and the
company can continue serving the public. But when unsuccessful, people
lose work, and companies close down. Thus, to prevent unwanted outcomes,
companies employ various strategies to improve their sales, some of which
are more successful than others. 
One of the more common methods to attract buyers is to use celebrity
endorsers. Many companies regularly hire popular entertainers, athletes,
influencers, or even well-respected politicians to promote their products. The
idea here is that fans of these celebrities will trust the company and its
products, convincing them to purchase them even more. Another technique
to increase sales is to offer discounts. At strategic times of the year,
companies may offer discounts from as low as 5% to as high as 70% off,
enticing customers to purchase even more. A final method is for companies
to offer raffle prizes to consumers. Because of the possibility of winning
something of great value, customers may purchase more to increase their
chances of winning. 
While some companies may attempt to do all of these, in my view, the most
effective technique is to get a celebrity endorser. With today’s celebrity
culture, customers often trust the people they admire, believing that said
athletes or entertainers share the same values or have the same standards as
them. Therefore, when a well-respected celebrity endorses a particular
clothing brand, health drink, or even shampoo, consumers think that said
product must be good since that well-known personality has given their
stamp of approval. The other reason is that fans, especially the younger ones,
want to emulate these celebrities. So if a teen sees their celebrity idol using a