Ielts lvl 1 lesson 3

Ease of Communication
 
Email has reached a high level of popularity due largely to the convenience of 
it. Messages move quickly and lots of information can be shared in the body of 
the email or through attachments. Emails are easily archived and searched. 
Emails offer the writer a chance to think through his thoughts and present a 
professional level of communication. Businesses use email to solicit new 
clients, provide customer service and keep employees in the loop on 
developments. Email's versatility makes it an indispensable part of any modern 
small business.
Costs
 
Small budgets are often a reality of small business life. Businesses can keep 
costs down by using low cost or free web email services. Many documents that 
used to be sent through the mail at regular postage rates can be sent by email. 
These savings add up significantly over time. Money is also saved by the speed 
of email. Modifying a proposal and responding to customer needs quickly 
might make the difference between a made sale and a lost sale.

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Marketing
 
Marketing is a major business use of email. A well-run email marketing 
campaign is effective, inexpensive and builds good will with customers. Brick 
and mortar businesses can easily send coupons or store updates to drive 
visitors. Any business can start a regular e-newsletter with compelling content 
that captures customers' attention and keeps the business at the front of their 
minds. All of this comes without the printing and postage costs associated with 
physical newsletters and mailings.
Ease of Access
 
Physical letters may stack up in filing cabinets and be inaccessible when you 
are on the road. Emails can be accessed through laptops and other mobile 
devices regardless of whether you are at the office, on the road, out in the field 
or away for the weekend. Email allows employees and owners to efficiently 
manage communications in ways that fit into their time and scheduling. It is a 
key factor in having an effective mobile work force.
Collaboration
 
Email can be sent to multiple people and groups for use as a collaboration or 
training tool. This may come in the form of a survey or request for feedback 
from customers. It can also be used for drafting business proposals with 
partners and keeping employees in the loop on new procedures or projects. 
Email allows the participants to work together at their own speed, rather than 
under the pressure of a conference call or in-person meeting. It also means that 
a good record of the work is maintained for future reference.