Ideas, inventions and innovations


PRECOMMERCIALIZATION STAGE



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Ideas Into Dollars 0

PRECOMMERCIALIZATION STAGE
At the precommercialization stage, inventors and innovators part company. Inventors hope to 
license their inventions to someone else. Innovators (commonly referred to as entrepreneurs or 
inventrapreneurs) attempt to commercialize their technology. 
There are three basic players in the innovation process: inventors, entrepreneurs and managers. 
Each must possess a very different set of skills that, at times, conflict. Many a new venture has 
failed because the inventor could not shift gears and become an entrepreneur or because an 
entrepreneur could not adapt to a managerial role. Far too often inventors feel that because it was 
their idea, they are ordained to carry it forward. The same is true of many entrepreneurs. This is 
unfortunate -- one of the keys to success is knowing one's limitations. Keeping this in mind, you 
should ask yourself if you possess the necessary skills and resources to advance to the latter 
stages of the innovation process. 
For the majority of inventors, the wisest strategy is to try to license their invention to an existing 
enterprise. Annually, billions of dollars are spent on technology transfer worldwide. 


Unfortunately, the resources available to independent inventors at this stage are limited; the 
majority of professional technology transfer agents are employed by or represent ongoing 
enterprises. 
Many corporations, due either to legal complications or for other reasons, do not review ideas 
from outside inventors. However, if you have a well-developed idea and are looking for a large 
company to evaluate, manufacture and/or sell it, you can consult reference publications such as 
Thomas' Register of Manufacturers, Dun & Bradstreet directories or MacRae's Blue Book for the 
names, addresses, phone numbers and product orientation of listed companies. 
Another useful publication, by the American Bar Association's Section of Patent, Trademark and 
Copyright Law, is entitled Submitting an Idea. It describes common procedures for submitting an 
idea to a company. You can obtain a copy for a nominal fee from the circulation department of 
the American Bar Association. 
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