Ict in Marketing a study of The Use of Internet and Mobile Phones in Five Selected Companies in Dublin

MMS
technology has been introduced with the development of 
GPRS
networks and 
handsets which provides GSM subscribers with the ability to send messages that are 
a combination of 
text, images or video, and sounds 
(Henry-Labordere, Arnaud & 
Jonack, Vincent – 2004).
Multimedia messaging service (MMS) is the evolution of basic text messaging 
services into a wide range of multimedia content and services delivered to a mobile 
device (Ralph, Daniel and Graham, Paul (2004).
MMS, is still widely in testing and operators are weighing the benefits to them and the 
users. Also MMS enabled phones are more expensive with some of them having 
emailing facilities. The believe is that it will become as widely used as the SMS in the 
near future.
Wireless Access Protocol 
(WAP)
, is also part of the mobile technology which allows 
mobile phones to have Internet use capabilities, for downloading, browsing etc. 
Some companies now even develop their websites to render well on mobile devices, 
ranging from 3G, to iphones, PDAs, smart phones and so on.
All this has made it obvious that there is more to be exploited in the use of this ICT 
media with wide/high business applicability which can translate to huge profits for 
comapnies if properly used.
1.5
OUTLINE OF RESEARCH PRESENTATION
This research is presented in five chapters comprising of Introduction, Literature 
Review, Methodology, Analysis, and Findings, Recommendations and Conclusion. 
Below is a diagram vitualizing the research presentation:
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Figure 1.0: Research Presentation
Chapter one, which is already presented, provides an introduction to the entire 
research work and more importantly states the purpose of the work and its 
justification. Chapter two gives an overview of literature and past research work 
related to the subject area while providing a setting for and connection to this current 
research. This gives background information required for the understanding of the 
entire work.
Chapter three describes and motivates the research methodology used for this 
research while chapter four presents and evaluates the results empirically obtained 
from the research. 
Chapter five further discusses the findings from results obtained from the research 
work and attempts to critically explain them and any deviations from previous studies. 
This chapter also presents recommendations for further studies on the conclusions 
made on the entire research work.
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