Employee turnover index
The employee turnover index as set out below
(sometimes referred to as the employee or labour
The Ordnance Survey was finding it difficult to recruit
technological and commercial staff of the right calibre
and it was therefore decided to deal with the problem by
conducting an employer branding exercise.
Objectives
The objectives of the exercise were to:
●
improve external perceptions of Ordnance Survey as
an employer;
●
get recruitment campaigns ‘right first time’;
●
reduce recruitment costs;
●
attract and recruit high-quality people, especially in
technology and commercial areas;
●
unlock people’s potential to deliver great performance;
●
match the employee experience to the organization’s
strong corporate brand.
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