Theme: Cover letter on ready cv Plan

Step #5 - Explain why you’re the perfect person for the job

This is where you show off your professional skills and convince the HR manager that you’re a better fit for the job than all the other applicants.

But first things first - before you even write anything, you need to learn what the most important requirements for the role are. So, open up the job ad and identify which of the responsibilities are the most critical.

For the sake of the example, let’s say you’re applying for the position of a Facebook Advertiser. You scan the job ad and see that the top requirements are:

1. 
   Experience managing a Facebook ad budget of $10,000+ / month
   
2. 
   Some skills in advertising on other platforms (Google Search + Twitter)
   
3. 
   Excellent copywriting skills
   

Now, in this section, you need to discuss how you fulfill these requirements. So, here’s how that would look for our example:

Good Example

In my previous role as a Facebook Marketing Expert at XYZ Inc. I handled customer acquisition through ads, managing a monthly Facebook ad budget of $20,000+. As the sole digital marketer at the company, I managed the ad creation & management process end-to-end. Meaning, I created the ad copy, images, picked the targeting, ran optimization trials, and so on.

Other than Facebook advertising, I’ve also delved into other online PPC channels, including:

• 
  Google Search
  
• 
  Twitter
  
• 
  Reddit
  
• 
  Quora
  

Are you a student applying for your first internship? You probably don’t have a lot of work experience to show off in this section. Learn how to write an internship cover letter here.