Review of Uber’s innovation and diversification

13.1 Mobility and independence.

Uber’s technology is helping increase the mobility and independence of transportation for riders with disabilities, with features and capabilities like:

Cashless payments. Uber’s cashless payment option simplifies the payment process, reducing the need for riders to worry about counting out cash payments or exchanging bills with a driver.

On-Demand transportation. The Uber app makes it easier for riders with disabilities to get from A to B at the push of a button. With the Uber app, riders no longer have to prearrange rides through a dispatcher or resort to other, less convenient, means of hailing a ride.

Upfront pricing. Uber uses upfront pricing to let riders know the cost of their trip before they request a ride. This gives riders peace-of-mind and helps eliminate the risk of fraud.