contact list is required. The researcher creates the survey and uploads the
Excel-style contact list for distribution utilising the Qualtrics email
service. There is an option to define the email content when you
distribute the survey and a unique survey link is generated for each
recipient. The email can use piped text to utilise specific details from the
contact list to appear more personal, i.e. ‘Dear ${m://FirstName}’
displays the first field from the contact list, i.e. ‘Paul’.
Utilising a contact list has the additional benefit of scheduling the
distribution and reminders that allow the survey to be resent only to
contacts from the list who have not already taken the survey, and together
with the personalised email should have a positive effect on the response
rate.
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