Research Methods in Tourism, Hospitality and Events Management

Reference

Frankfort-Nachmias, C. and Nachmias, D. (1996). Research Methods in the Social

Sciences. 5th edition. London: Edward Arnold.

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6

 Qualitative data collection methods

Learning objectives

From reading this chapter, you should be able to:

provide a summary of qualitative methods and when they should

be used

review the links between the literature review and the data

collection

gain an understanding of the value of secondary data sources in

qualitative research

understand observation and participant observation

explore the use of different types of interviews in qualitative

research

understand the value of focus groups as a research method

explore the use of images as a data source

gain an appreciation of the ethical issues associated with

qualitative methods.