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DEVELOP A STRATEGIC PLAN

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Social media marketing must be executed with a strategy that encompasses 
your goal and the measures of success. The best plan is to develop social 
media engagement. It should include how frequently you are going to 
produce content, what the voice of the business will be, and what response 
you expect to get from the people. It is not about hard selling, but about 
forging relationships. Do not overdo your sales pitch. Instead, try to gain your 
audience’s trust.
 
STIR THE INTEREST OF YOUR POTENTIAL CUSTOMERS
Monitor and update your social media accounts regularly so as not to neglect 
the queries, comments and even complaints of your potential customers or 
existing ones. Timely responses are necessary to lower the chances of 
ruining customer relationships. It would be even better to attract your 
customers’ attention using visuals, such as beautiful or funny photos, which 
are often easy to share. Hone your timing in joining conversations. You can 
also look for th
e latest object of your customers’ affection by searching for 
#hashtags, Facebook posts, or tweets.