Independent work: choice, necessity, and the gig economy
Digital platforms create more efficient marketplaces that match individual
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Independent-Work-Choice-necessity-and-the-gig-economy-Full-report
Digital platforms create more efficient marketplaces that match individual
workers with
demand for their services
The real question underlying the growth of digital platforms
for independent work is not
about how the numbers could grow. It is whether digital platforms
could begin to challenge
established notions of how companies are organized. Technology
makes it conceivable
that the old model of a corporation with employees organized in
an elaborate hierarchy of
Digital marketplaces are
transforming independent
work by instantly connecting
workers with customers
who want their services.
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