What Is Advertising?

Display advertising

In style and format, display advertisements are unmistakably selling you something. The obvious nature of display ads is a unique factor within the field of digital advertising, since ads are typically implemented subtly.

Display advertisements can be designed to be animated or stagnant, and are typically found along the top or sides of web pages. Display ads aim for quick conversions and their potential reach is enormous because search engines can match an ad with millions of websites based on keyword and targeting preferences. They typically look something like this:

 

Display advertisements are extremely prevalent online, which can damage their effectiveness. Because they provide no value to consumers other than a call-to-action, users have learned to ignore display ads and click through rates fall.

While display ads are not as popular as they once were, businesses should not completely ignore them in their ad campaign strategy. When display ads are direct and visually stimulating, they can grab the attention of an audience.