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The Doubling Concept: Eighth Wonder of the



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The Doubling Concept: Eighth Wonder of the 
World 
The story of the emperor and the inventor teaches 
us the power of the doubling concept. This concept 
has been around since the first bank paid the first 
wealthy merchant interest on a deposit, so it’s time-
tested and proven. 
The inventor and the emperor’s mathematicians 
may have been the first people to recognize the 
power of duplication, but they certainly weren’t the 
last. Centuries later another famous mathematician 
named Albert Einstein recognized the awesome 
power of duplication, or “compounding,” as it’s 
sometimes referred to, calling it “the eighth wonder 
of the world.” 
The doubling concept has become such a 
cornerstone of wealth creation that I call it ”the 
Palm Beach Pipeline,” named after the ritzy city in 
Florida where hundreds of the world’s richest heirs 
own sprawling estates overlooking the Atlantic 
Ocean. 
The rich people in Palm Beach don’t have to work 
for money.
They make money work for them!
How? They invest large amounts of inherited 
money in pipelines that churn out huge profits year 
in and year out, whether the investors work or not. 
Palm Beach Pipelines are fueled by the doubling 
concept, which means the lucky heirs can enjoy a 
fabulous lifestyle… while they get richer in the 
process! That’s what I call having your cake and 
eating it, too. 


49 
The Rule of 72: The Rule of the Rich 
To better understand how rich people get richer, 
let’s take a look at “The rule of 72,” a mind-
boggling wealth-building concept that the world’s 
top investment brokers teach their rich clients. The 
Rule of 72 is a simple formula for calculating how 
many years it would take for an investment to 
double. Here’s the way it works. 
For example, let’s say an heiress invests $100,000 
in a stock that pays an annual return of 10% per 
year. Here’s the Rule of 72 in action: 
If the heiress didn’t spend the profits or her 
principle, the original investment of $100,000 
would double to $200,000 in 7.2 years… to 
$400,000 in 14.4 years… to $800,000 in 21.6 
years… and $1.6 million in 28.8 years… and on and 
on. As you can see, the longer the money is 
allowed to compound, the bigger the size of the 
pipeline. 

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