Describe a dinner that you enjoyed

Why are you interested in this company?
Coca-Cola:
I can't help admiring this company as:
Cola is everywhere
this brand is recognized instantly
there is hardly anyone who doesn't know its slogan
there are no people in the world, except newborn babies, who have never heard of and cannot recognise this brand
even if you don't drink Cola, you can easily recognise this brand, and, I bet, everyone know its slogan 'Always Coca-Cola'
I wonder how this company:
- has managed to remain the leader for more than a hundred years despite there are so competitors and similar drinks
-still manages to keep a formula of the drink secret given the fact that it employs tens of thousands people all over the world
-manages to organize the production process so that there hasn't been information leakage yet
to make people so loyal to its brand