What Will Be Produced?
How will a market system decide on the specific types
and quantities of goods to be produced? The simple
answer is this: The goods and services produced at a continuing
profit will be produced, and those produced at a
continuing loss will not. Profits and losses are the difference
between the total revenue (TR) a firm receives from
the sale of its products and the total opportunity cost
(TC) of producing those products. (For economists,
economic costs include not only wage and salary payments
to labor, and interest and rental payments for capital and
land, but also payments to the entrepreneur for organizing
and combining the other resources to produce a
commodity.)
Continuing economic profit (TR _ TC) in an industry
results in expanded production and the movement of
resources toward that industry. Existing firms grow and
new firms enter. The industry expands. Continuing losses
(TC _ TR) in an industry leads to reduced production
and the exit of resources from that industry. Some existing
firms shrink in size; others go out of business. The industry
contracts. In the market system, consumers are sovereign
(in command).
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